The Brains blog
The Brains blog is packed with interesting digital marketing insights. Read our latest posts to learn about lead generation, online advertising, and lots more!
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2021 Healthcare Marketing Trends
10 minutes to read
2021 has been a year of colossal change for the healthcare sector, with online-first patient service becoming the norm and the days of face-to-face consultations for minor enquiries long gone. As patients and practices adjust to a fundamental shift in how healthcare services are delivered, top clinics are harnessing new healthcare marketing techniques to help their clinics grow. Here’s what you need to know about the latest trends in healthcare marketing, and how to boost your clinic revenue now.
Success for The Brains at the 2021 Digital Growth Awards
2 minutes to read
Hard work really does pay off! The Brains celebrated some amazing successes last night at The 2021 Digital Growth awards, winning two impressive PPC...
How SEO content marketing drives sales and revenue
10 minutes to read
If you're planning your next content marketing campaign, it shouldn't be a question of if you implement an SEO content strategy, but rather, how....
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A beginner’s guide to persona marketing: how to create personas
10 minutes to read
As a business owner, you will know that catering to the specific needs of your target audience is essential, and that to do this effectively, you have to use a range of channels and conduct extensive audience research. Establishing one, or several, buyer personas...
Marketing and SEO for dental practices
10 minutes to read
What is SEO and why do dentists need it? SEO stands for Search Engine Optimisation, and it’s likely a term you will have stumbled upon at one time or another. SEO consists of implementing a range of techniques to help your website rank higher on Google, which means...
A beginner’s guide to funnel marketing: how to set up effective marketing funnels in five steps
11 minutes to read
How to get started with funnel marketing: Larry’s top tipsWatch guide: 9-minute videoWatch Larry summarise the advice from this blog post in less than 10 minutes. Quick guide: setting up effective marketing funnels in 5 steps Personas: Segment your target audience...
What is a lead magnet and how do you design one?
15 minutes to read
If you're eager to build up your email list and drive sales, it's likely you've heard all about the benefits of lead magnets. But what is a lead magnet exactly, and how can you build an effective lead magnet for your business? Are lead magnets really the silver bullet...
How to generate unlimited leads online: set up your lead generation campaigns in 12 steps
17 minutes to read
How to generate leads online: Larry’s top tipsWatch guide: 5-minute videoWatch Larry summarise the advice from this blog post in less than 5 minutes. Quick guide: setting up a lead generation campaign in 12 steps SLAs: Define your Service Level Agreement for the...