Content strategy services
Maximise your marketing power with our data-driven content strategy services, and achieve better results with less spend. Our clients typically see a campaign ROI of 5x spend and lower their costs by up to 50% when they implement our recommended content strategies and automate activity.
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Learn about content strategy services at The Brains
Watch guide: 3-minute video
Content strategy matters –
we know, we tested it
Content strategy underpins everything we do here at The Brains – it’s the foundation of all good marketing campaigns, regardless of channel or objective.
By investing in content strategy services, you can maximise returns from your advertising campaigns. Engaging content means higher volumes of clicks on your ads, reduced CPCs and higher conversion rates – directly translating into more leads and customers for your business.
Content strategy is the process of defining who you’re targeting with your digital marketing campaigns, what they need, how to help them get it and where you should be advertising.
During content strategy workshops, we will collaborate with you to create powerful personas that underpin our approach to your advertising campaigns and ensure we’re communicating the right messages to the correct audience.
How content strategy works at The Brains
Content strategy underpins everything we do here at The Brains. Our content strategists partner with you to optimise your campaigns and maximise results.
Content strategy services for new campaigns:
Together, we will workshop your prospective client or customers’ needs, wants, pain points and objectives. We’ll consider your USPs, top performing channels, KPIs and competitors, auditing your existing content.
Following your content strategy workshop, we’ll deliver a comprehensive advertising approach that includes your personas, funnels, content audit, marketing strategy and messaging outlines.
Content strategy services for existing campaigns:
We use a test and learn approach to reverse engineer your content strategy with live data, providing insights, recommendations and creative input to maximise the value of your marketing activity.
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Our clients
Our content strategists can help you…
Generate more leads
Our content strategy-driven campaigns deliver on average 32% more leads within 3 months.
Save time
We take care of the strategy for you, producing persona decks, funnels and campaign plans.
Understand your audience
Don’t just guess what Content Strategy will be effective. Test. Learn. Repeat.
What do clients say about us?
Content strategy case studies
Our content strategy services FAQ
What is a content strategy agency?
The Brains is a specialist content strategy agency with a staff of highly experienced content strategists, data analysts and digital marketing gurus. Together we craft performance-driven content strategies that deliver results. As part of the campaign set up process, we will consider many factors, such as your intended audience, their channels of preference, what type of content is already out there and what sort of messaging is most likely to get them to do what you want them to do.
A good content strategist will factor your budget, goals, concerns and brand identity into your strategy, ensuring that all content reflects your company position and tone of voice, while doing what it needs to do to deliver results.
Why do I need to partner with a content strategy agency?
The Brains does not deliver digital marketing or online advertising services without a strategy to underpin them. That’s because if you haven’t done the research to understand who you are talking to, what they need, how you can provide it and what will make you stand out among your competitors, you stand very little chance of success. Our content strategists will define every aspect of your campaign to ensure a successful result, from which channels you focus on, to the messaging, imagery and CTAs (calls to action) that are most likely to convert viewers into clients.
Will preparing a content strategy slow down my marketing activity?
Content strategy is the very first part of planning for every Brains campaign – we ask you to complete a brief questionnaire, conduct one or two workshops, depending on the complexity of your requirements, and output the necessary documentation for your campaign to be built within a matter of a couple of weeks. It is a short and very important part of the campaign process.
What steps are involved in creating a content strategy?
- Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
- Personas and targeting – we workshop your ideal client/customer, define which personas to target and build targeted lists for the channels your campaign will run on
- Content strategy and advertising approach output – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
Once your campaign is up and running, our content strategists will review it at regular intervals to see what needs tweaking in order to improve performance even further.
Are content strategy services expensive?
We include content strategy as part of our campaign builds, providing workshops and strategy documentation for a specific fee that is agreed up front. While content strategy is not a free service, it is certainly cost-effective and goes a long way to ensure the success of your campaign.
Do you offer content strategy as a stand alone service?
Yes, absolutely. If you require a stand alone content strategy workshop or output document in order to support existing activity, or you would like our strategists to review your current approach, we can provide one-off consultations and flexible content strategy services for a set fee.
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