Digital Marketing News & Insights
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What is an SEO Consultant? Roles & Responsibilities Explained
10 minutes to read
Online visibility can make or break a business - and the search engine results pages (the first few, at least) hold the keys. Meaning, in turn, that the role of an SEO consultant has become increasingly vital.As businesses across the globe strive to enhance their...
Bespoke SEO Services: Why SEO Is Not One-Size Fits All
10 minutes to read
We all know by now that Search Engine Optimisation (SEO) plays a pivotal role in not only enhancing visibility, but also driving traffic, and ultimately, boosting revenue. However, it’s not always a sure thing. Not all SEO strategies are created equal - and not all...
How to Market Healthcare Services – What Works? What Doesn’t? An Easy Guide for Newcomers
10 minutes to read
We’re dealing with a very different healthcare industry today. It’s changed considerably, even from the one we knew just a few years ago. In a shifted landscape of healthcare, where digital transformation and patient care meet, marketing has become a vital pulse for...
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TikTok influencer marketing strategies for 2022: How to use TikTok to help scale your business effectively
10 minutes to read
Interested in learning the latest TikTok social media marketing strategies? Attempting to curate a successful social media marketing strategy in 2022 without utilising TikTok influencer marketing is like trying to catch a Gen III Latios without a Master Pokeball: it’s...
How to use auto-generated captions for advertisements in different languages
10 minutes to read
Auto-generated captions are essential marketing tools for companies who want to reach silent scrollers with Facebook and YouTube ads. An auto-generated caption creates subtitles that overlay on your videos so that people who watch your content on mute can have a good...
Privacy, Prioritised: Preparing for a Third Party Cookie-less Future
13 minutes to read
Before you run to the supermarket on a panic buying spree for shortbread and ginger snap biscuits, don’t worry: cookies aren’t going anywhere, thank goodness. Not the sweet and delicious, chocolate chip-studded kind, anyway. Those are here to stay - and praise be. Why...
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