The Brains blog

As the world becomes increasingly digital, it's more important than ever for businesses to have a strong online presence. But that doesn’t always mean reaching for the farthest-flung corners of the world wide web. Sometimes, the highest value lies in getting things...

Remember when early internet searches were purely text-based? Simpler times. Well, bigger wheels are in motion and things are set to change - in a significant way. We’re living in a brave new world, and with it comes a deeper, more visual, reality-enhancing internet....

How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...

Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...

If you’re focussed on driving your business forward and searching for the best pathway to success, digital marketing is a road you should aim to take. True, there are others you could go down; some are winding, some are scenic, but one sticks out as the straightest,...