The Brains marketing agency is home to some real B2B marketing nerds! Browse these blog posts to get clued up on some of the most recent trending topics in B2B marketing, from content creation to buying psychology. Get advice from our experts in B2B marketing, and be sure to check out our long-form Guides if you’d like to delve further into a specific topic.
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Businesses today are in constant pursuit of strategies to enhance their online presence, reach target audiences effectively, and ultimately drive revenue. Now, the only real way to remain competitive is to understand, and learn to manipulate, the busy online landscape...
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From its humble beginnings, data-driven marketing has grown into a pivotal force in the marketing landscape, ushering in a new era of precision and personalisation, and empowering today’s marketers with a wealth of customer insightsInitially, marketers relied on broad...
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In marketing - and more specifically, in SEO - staying ahead requires more than just keeping up with trends. It’s all well and good updating your website to perform better from a technical perspective and knowing when the next algorithm update will hit, but what about...
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The world of SEO (search engine optimisation) is a little like… well, it’s a little like a shark – stay with us here. It never stops, and it needs to keep moving forward. (But that’s where the similarities end. SEO isn’t about to sneak up on unsuspecting swimmers...
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Welcome to the digital age, where a strong online presence is no longer a luxury, but a necessity for businesses of all sizes. With consumers turning to search engines to find answers, products, and services, the spotlight on Search Engine Optimisation (SEO) has never...
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Right now, global SaaS (software as a service) markets are booming. Across industries, organisations are waking up to the fact that The Future (capital T, capital F) – and all the tech, software, and digital architecture that it brings – isn’t just on the way: it’s...
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Nowadays, eCommerce success hinges on more than just a visually appealing online store. To really thrive in today's fiercely competitive market, you need a powerful eCommerce SEO (Search Engine Optimisation) strategy that will attract a flood of eager customers, and...
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In today's ever-evolving business landscape, companies are seeking increasingly powerful marketing strategies that can deliver measurable results while also maximising their return on investment (ROI). Gone are the days of traditional marketing approaches where...
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As the world becomes increasingly digital, it's more important than ever for businesses to have a strong online presence. But that doesn’t always mean reaching for the farthest-flung corners of the world wide web. Sometimes, the highest value lies in getting things...
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When you boil it down, content, in its purest and simplest form, is the stuff that makes people want to come to you. It's one of the single biggest drivers of traffic in the digital marketing world, with the potential to be absolutely the most effective and useful...
