B2B marketing articles

The Brains marketing agency is home to some real B2B marketing nerds! Browse these blog posts to get clued up on some of the most recent trending topics in B2B marketing, from content creation to buying psychology. Get advice from our experts in B2B marketing, and be sure to check out our long-form Guides if you’d like to delve further into a specific topic.

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How Hard is Digital Marketing in Practice?

How Hard is Digital Marketing in Practice?

14 minutes to read

How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...

How Long Should a Blog Post Be?

How Long Should a Blog Post Be?

15 minutes to read

Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...

Why Should I Hire a Digital Marketing Agency?

Why Should I Hire a Digital Marketing Agency?

10 minutes to read

If you’re focussed on driving your business forward and searching for the best pathway to success, digital marketing is a road you should aim to take. True, there are others you could go down; some are winding, some are scenic, but one sticks out as the straightest,...

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