The Brains marketing agency is home to some real B2B marketing nerds! Browse these blog posts to get clued up on some of the most recent trending topics in B2B marketing, from content creation to buying psychology. Get advice from our experts in B2B marketing, and be sure to check out our long-form Guides if you’d like to delve further into a specific topic.
10 minutes to read
Right now, global SaaS (software as a service) markets are booming. Across industries, organisations are waking up to the fact that The Future (capital T, capital F) – and all the tech, software, and digital architecture that it brings – isn’t just on the way: it’s...
10 minutes to read
Nowadays, eCommerce success hinges on more than just a visually appealing online store. To really thrive in today's fiercely competitive market, you need a powerful eCommerce SEO (Search Engine Optimisation) strategy that will attract a flood of eager customers, and...
10 minutes to read
In today's ever-evolving business landscape, companies are seeking increasingly powerful marketing strategies that can deliver measurable results while also maximising their return on investment (ROI). Gone are the days of traditional marketing approaches where...
14 minutes to read
As the world becomes increasingly digital, it's more important than ever for businesses to have a strong online presence. But that doesn’t always mean reaching for the farthest-flung corners of the world wide web. Sometimes, the highest value lies in getting things...
14 minutes to read
When you boil it down, content, in its purest and simplest form, is the stuff that makes people want to come to you. It's one of the single biggest drivers of traffic in the digital marketing world, with the potential to be absolutely the most effective and useful...
15 minutes to read
Remember when early internet searches were purely text-based? Simpler times. Well, bigger wheels are in motion and things are set to change - in a significant way. We’re living in a brave new world, and with it comes a deeper, more visual, reality-enhancing internet....
14 minutes to read
How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...
10 minutes to read
It’s a tale as old as time - well, as old as business, anyway. The old ‘price vs value’ question. You require digital marketing services, and you’re prepared to part with some of your hard-earned cash to get the right stuff. There’s no such thing as a free lunch, of...
15 minutes to read
Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...
10 minutes to read
If you’re focussed on driving your business forward and searching for the best pathway to success, digital marketing is a road you should aim to take. True, there are others you could go down; some are winding, some are scenic, but one sticks out as the straightest,...
