B2B content marketing services

The Brains helps ambitious B2B companies market their services, generate high quality leads and improve conversion rates. Our Brainy approach to B2B content marketing has delivered unbeatable ROI for hundreds of businesses – yours could be next!

As seen in

publications 1 - B2B Content Marketing Services
publications 7 - B2B Content Marketing Services
publications 3 - B2B Content Marketing Services
publications 4 - B2B Content Marketing Services
publications 5 - B2B Content Marketing Services
publications 6 - B2B Content Marketing Services
Charly Chow - B2B Content Marketing Services

“The true evolution of B2B marketing: Results driven, data-led campaigns, underpinned by irresistible content.”

– Charly Chow, Content Strategy Lead at The Brains

The Brains has reinvented B2B content marketing to make it convert better, work harder and operate more efficiently. Our campaigns deliver exceptional ROI and up to 50% savings. Tell us your objectives, talk to us about your target audience, and we’ll craft a B2B content marketing strategy with unbeatable impact.

Ecommerce marketing services from The Brains

content strategy icon - B2B Content Marketing Services

Content strategy services

Our content strategists recommend the right approach for your campaign.

socialmedia - B2B Content Marketing Services

Social media content production

Our social media content production services help you reach and convert audiences.

lead magnet services - B2B Content Marketing Services

Lead magnet production

We design and produce compelling lead magnets that convert prospects.

digital or services - B2B Content Marketing Services

Digital PR content

Our press releases and digital PR content assets help you acquire coverage & links.

software icon - B2B Content Marketing Services

SEO marketing

Our SEO copywriters and strategists craft perfectly optimised content that converts.

bloggin services - B2B Content Marketing Services

Blog content creation

Generate traffic using optimised, informational blog posts about your key services.

Our clients

Book your complimentary B2B content marketing consultation

Ready to chat? We offer free initial consultations for B2B content marketing clients, to talk through your vision, goals and requirements.

Glowing reviews

Our proven, unbeatable approach to B2B content marketing

At The Brains, we believe compelling content is the key to a successful B2B marketing strategy. Whether it’s landing pages, blogs, social media, nurturing emails or ad copy, in order to generate quality leads that will eventually convert, you need to have a way with words – or partner with an agency that does.

Our wordsmiths are well-versed in content creation in all formats and have created conversion-driving copy for a wide range of B2B clients. Our persona workshopping technique allows you as the client to convey exactly how you want your brand to sound in the content, the USPs you want to capitalise on and the way in which you want to sell.

We also make sure to maintain a focus on the bigger picture – why are you creating the content, who exactly is it for and how will it make a lead convert? For an unbeatable content marketing strategy, it’s vital to look at the marketing funnel and align your content with each stage of the buyer’s journey.

proposal - B2B Content Marketing Services

We will help you to:

  • Grow your ideal customer base
  • Reduce marketing spend
  • Improve CPA (cost per customer acquisition)
  • Join up your marketing channels and optimise results
  • Automate campaigns and lessen the hassle of managing activity
  • Link marketing spend to actual results
marketing research - B2B Content Marketing Services

Watch our co-founder reveal the secrets of successful B2B marketing

B2B content marketing FAQ

Why do I need B2B content marketing?

All B2B businesses need some form of content marketing in order to increase visibility and sell their services. Whether it’s with blogs, social media, videos or infographics, increasing exposure and targeting specific audiences will help bring in leads. With The Brains expertise on your side, you can ensure quality content is being created across all your major channels, targeting the right people and increasing your chances of generating conversions.

What makes you different from other B2B content marketing agencies?

There’s a lot that makes us different, but we pride ourselves particularly in our personalised, no BS approach. You won’t find any false promises, fluffy metrics or ambiguity here – just data-led strategising, killer campaigns and guaranteed results. Many content marketing agencies focus on campaigns exclusively for B2C clients, but our experience across a range of industry sectors means you can rest assured you’re getting bang for your B2B buck. And we have the case studies here to prove it!

What types of B2B company do you work with?

Over the past few years, our brainy bunch have helped a wide variety of B2B businesses, generating incredible results thanks to our deep industry experience. Our client base includes:

  • SAAS providers
  • Technology firms
  • FInancial Services companies
  • Consultancies
  • Service delivery platforms
  • Workspace hire firms
  • Construction companies
  • Recruitment firms

Which content marketing channels are best for my B2B business?

At The Brains, we have experience creating exciting content across a whole range of channels for our B2B content marketing campaigns. We can write blogs, create and manage social media calendars, design automated email structures and more. When it comes to deciding the perfect strategic approach and channels, our strategists and data analysts will make it a top priority to design a campaign that’s right for your specific business needs.

How does The Brains save me money on my marketing activity?

We believe in complete transparency when working with our clients, from strategy agreements right through to cost. With your budget in mind, we’ll make sure to set realistic goals and time frames so that you can manage your finances while trusting us to take care of a killer content marketing strategy to boost your sales. On average, we generate upwards of 5x ROI for our B2B clients, so you can rest assured that this B2B content marketing agency won’t let you down!

Why should B2B companies invest in lead generation?

Lead generation is vital for B2B companies, and an investment now is a good move to ensure future success. By generating leads from multiple channels using The Brains’ data-led B2B content marketing strategy, you’re allowing for increased reach and more brand awareness across your key business neworks. Plus, with our expertise on your side, you’ll generate leads that you can trust will make it through your entire marketing funnel.

Ready to talk B2B content marketing?