Our expert SEO agency

An SEO agency can help you achieve your business goals by providing expertise and experience in SEO strategies and techniques. SEO is a complex and ever-evolving field, and it can be challenging for businesses to keep up with the latest trends and best practices. Not just this, but SEO technology and algorithms are constantly changing and can be somewhat difficult to learn and master, especially where data is concerned.

An SEO agency can provide a comprehensive SEO strategy tailored to your business needs and goals, and can help you stay ahead of the competition.

At The Brains, we have a leading team of experts and consultants who can interpret data and develop high-performing strategies that are guaranteed to get you the results you want – allowing you to focus on running your business and serving your clients.

A good SEO strategy should include:

• A comprehensive website audit to identify areas of improvement, including technical aspects such as web development and resolving any umbrella issues.
• Keyword research to target relevant search terms
• Competitor research to establish quick wins
• On-page optimisation to improve website content and structure
• Link building to increase website authority
• Technical fixes, such as optimised image resolution, implementing privacy measures, Google Business Profile updates, boilerplate fixes and overall website health
• Ongoing monitoring and reporting to track progress and adjust the strategy as needed

A good SEO strategy should also be tailored to the unique needs and goals of the business. At The Brains, we will always begin by asking you what your goals are, e.g., higher brand awareness, and what pain points you’re encountering. We’ll then work with you to determine a realistic budget and timeline for results, whilst setting the wheels in motion for action points and being proactive to minimise the impact of any algorithm changes or changes with your goals.

The time it takes to see results with SEO can vary depending on a variety of factors, such as the competitiveness of your industry and the specific keywords being targeted. Generally, it can take several months to start seeing significant improvements in search engine rankings and organic traffic. However, with a well-executed SEO strategy and ongoing effort, businesses can achieve long-term benefits and sustainable growth, with short-term increases in visibility and rankings available in just six weeks in some cases.

PPC (pay-per-click) advertising can be a valuable tool for businesses to generate traffic and leads quickly. However, unlike SEO, PPC requires ongoing investment and does not provide long-term benefits.

PPC is, in short, ideal for short-term growth and revenue generation, whereas SEO is more long-ball. SEO can help businesses achieve sustainable growth and improve their online visibility in the long run at a lower cost, while also focussing on more intricate website optimisations such as optimising image resolution and enhancing alt tags.

Combining both SEO and PPC can provide a comprehensive digital marketing strategy to maximise results, particularly at seasonal times of the year, but if you want to see sustained progress, invest in SEO.

SEO directly impacts your website’s visibility in search engines by optimising various elements that search engines consider when ranking web pages. Through strategic keyword targeting, content optimisation, technical fixes, and link building, SEO helps search engines understand the relevance and authority of your website. By improving these factors, your website is more likely to appear higher in search engine results pages (SERPs), increasing its visibility to potential customers.

SEO can indeed play a crucial role in optimising various online platforms, including e-commerce stores and video channels well as typical websites.

• Whether you have a WordPress website, a custom-built site, or a website on another platform, our team can tailor SEO strategies to enhance your website’s performance and attract organic traffic.
• For e-commerce stores such as Shopify, we can optimise product pages, implement schema markup, and improve site speed to enhance visibility in search results. Our SEO services for e-commerce also involve optimising category pages, creating engaging content, and improving user experience to drive targeted organic traffic and increase conversions.
• If you have a video channel on platforms like YouTube, our SEO strategies can help optimise video titles, descriptions, and tags to increase visibility in YouTube search results. We can also provide guidance on thumbnail design, video transcripts, and content strategies that boost your channel’s reach and attract a larger audience.

Yes, SEO can play a significant role in improving the visibility of your podcast. While podcasts are primarily audio content, there are several SEO strategies that can enhance the discoverability and reach of your podcast episodes. Here’s how an SEO agency like The Brains can help optimise your podcast:

1. Conducting keyword research to identify relevant keywords related to your podcast topics, and incorporating these keywords strategically in your podcast titles, descriptions, and show notes to increase the chances of your podcast appearing in search results.
2. Submitting your podcast to popular podcast directories, such as Apple Podcasts, Spotify, Google Podcasts, and others. We can also optimise your podcast listings with relevant keywords, compelling descriptions, and appealing cover art to improve your visibility within these directories.
3. We can help transcribe your podcast episodes and include the text on your podcast website or blog, which allows search engines to crawl and index the content, making it more accessible to users searching for specific topics.
4. Our link building experts cna seek opportunities to obtain backlinks from reputable websites or other podcasters. These backlinks will act as endorsements, signalling search engines that your podcast is credible and valuable.