Financial services marketing

The Brains specialises in digital marketing for financial services firms and investment companies. Born from a venture capital background, we’re uniquely qualified to help you achieve your most ambitious growth goals. Our lead generation experts deliver unlimited leads at up to 50% lower CPL.

Let’s talk:

0333 880 8097

London’s leading finance marketing agency

finance digital marketing - The Brains

Financial services background

Our co-founders worked in venture capital and financial services background before venturing into digital marketing.

finance digital marketing - The Brains

Data-driven approach

We dig into your data and create content strategies based on actionable insights as well as our profound industry experience.

finance digital marketing - The Brains

Flexible pricing

Our lead generation solutions scale to meet your needs and suit your budget. We work flexibly, on mutually beneficial terms.

Unlimited Leads

We will help you to:

  • Grow your business quickly and sustainably
  • Reach and convert high value clients/customers
  • Improve CPL (cost per lead)
  • Join up marketing channels and optimise results
  • Automate campaigns and lessen the hassle of managing activity
  • Link marketing spend to actual results… a source of frustration for many financial services companies!
finance digital marketing - The Brains
finance digital marketing - The Brains

Specialists in financial services marketing

We’ve helped both traditional financial services firms and fintech upstarts, grow faster and gain high value clients/customers.

Tech is fuelling rapid disruption within the financial services sector. We help you to capitalise on the changing ways by which clients research, consume content, and make financial buying decisions.

Whether you’re looking to grow your business or launch a new fintech upstart, we can help you use the power of digital to build high-performing client acquisition channels.

Request a Free 30-Minute Marketing Consultation

finance digital marketing - The Brains

Let us help you grow faster, boost ROI & generate sales

  • Free, no strings attached 30-min consultation
  • Speak to real marketing Brains about your ambitions and goals
  • Receive recommendations to help you grow faster and improve ROI

Our clients

What do clients say about us?

Amazing results in just 3 months

Our finance marketing clients see phenomenal results within just 3 months of working with us.

    finance digital marketing - The Brains


    Increase in
    lead volume

    finance digital marketing - The Brains


    Return on

    finance digital marketing - The Brains

    Up to


    reduction in
    marketing costs

    Marketing services

    finance digital marketing - The Brains

    Lead generation

    Our lead generation experts design effective campaigns that deliver unlimited leads on tap.
    finance digital marketing - The Brains

    Content strategy

    We design engaging content campaigns that attract, convert, and retain high value consumers.
    finance digital marketing - The Brains


    We consult with you on how to generate more leads, get more sales, and smash targets.
    finance digital marketing - The Brains

    Online advertising

    We create online advertising strategies that drive sales and leads via the right channels.
    finance digital marketing - The Brains

    Marketing automation

    We automate creative marketing campaigns that generate high-quality leads.
    finance digital marketing - The Brains

    Conversion Rate Optimisation (CRO)

    We optimize websites and sales funnels to increase conversions.

    Financial services marketing FAQ

    What is specialist financial services marketing?

    With our background in venture capital, our connections in the financial services industry and our wealth of experience in producing finance marketing strategies, The Brains is uniquely placed to provide highly effective specialist financial marketing services. We consider your client base, goals and objectives when creating highly targeted campaigns that result in powerful, sustainable growth.

    What types of financial services companies do you work with?


    The Brains works with a wide variety of financial services companies, generating incredible results thanks to our deep industry experience. Our client base includes:


    • International Investment Firms
    • Fintechs
    • Private Equity Companies

    How does financial services lead generation work?

    The Brains has developed a brainy formula for guaranteed financial services lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:

    1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
    2. Personas and targeting – we workshop your ideal client, define which personas to target and the kind of messaging that will convert them at each stage of the buying journey
    3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
    4. Campaign build – we create the campaign, building out targeted lists, funnels and supporting content and launching activity across the most effective digital marketing channels
    5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes

    Which marketing channels are best for my finance marketing campaign?

    The right marketing channels will depend on your goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising finance companies which funnels, messaging and channels will bring them the best success. Often, LinkedIn and email marketing work best in combination to deliver results for financial services firms, but this can differ by your client base and objectives. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.

    How does The Brains save me money on my marketing activity?

    By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many financial services companies.