B2B marketing services

The Brains is an award-winning B2B digital marketing agency in London. Our Brains specialise in B2B marketing for businesses big and small, from B2B SaaS & tech companies to B2B healthcare and finance firms.

Let’s talk:

0330 470 1961

hello@thebrains.co.uk

B2B digital marketing agency - The Brains

Award-winning B2B digital marketing services

B2B digital marketing agency - The Brains

Results-Focused

We don’t believe in “fluffy” B2B marketing or vanity metrics. All of our B2B digital marketing campaigns are optimised for ROI.

B2B digital marketing agency - The Brains

Data-Driven

Our B2B marketing strategists dig into your data and create powerful B2B content strategies based on actionable insights.

B2B digital marketing agency - The Brains

Flexible

Our B2B digital marketing services scale to meet your needs and suit your budget. We're happy to work with you flexibly.

Unlimited Leads

Our B2B marketing Brains will help you to:

  • Grow your ideal client base
  • Reduce marketing spend
  • Improve CPL (cost per lead)
  • Join up B2B marketing channels and optimise campaign results
  • Automate activity and save time
  • Link marketing spend to actual results…typically a source of frustration for B2B businesses!
B2B digital marketing agency - The Brains

Request a Free 30-Minute Marketing Consultation

B2B digital marketing agency - The Brains

Let us help you grow faster, boost ROI & generate sales

  • Free, no strings attached 30-min consultation
  • Speak to real marketing Brains about your ambitions and goals
  • Receive recommendations to help you grow faster and improve ROI
B2B digital marketing agency - The Brains

Knowledge. Experience. Trust.

We’ve helped many B2B companies to grow faster. Our clients include:

Recommended B2B marketing channels

B2B digital marketing agency - The Brains

Linkedin

As the biggest professional networking site on the planet, LinkedIn is the ideal place to reach business decision-makers. Our LinkedIn lead generation campaigns are legendary for delivering unlimited leads. Let us help you target prospects directly based on their job title, company Name and interests, with content that truly engage them.

Learn more

B2B digital marketing agency - The Brains

Paid search

Google ads are often the quickest method of getting leads into your B2B sales pipeline, ready for nurturing via LinkedIn and email. Whilst you can’t target by audience data in the way you can on LinkedIn, Google enables you to catch people when they are actively researching solutions to the problem your service or product solves.

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B2B digital marketing agency - The Brains

Email marketing

Email nurturing campaigns enable you to build fruitful relationships with prospects. Our email automation Brains build sophisticated email journeys through which you can educate & nurture your prospects until they pop-out the bottom of the funnel as inbound leads. Email marketing ensures that your lead generation campaigns deliver sales.

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Our clients

What do clients say about us?

Amazing results in just 3 months

Our B2B marketing clients see phenomenal results within just 3 months of working with us.

B2B digital marketing agency - The Brains

45%

Increase in
lead volume

B2B digital marketing agency - The Brains

5x

Return on
Investment

B2B digital marketing agency - The Brains
Up to

50%

reduction in
marketing costs

B2B digital marketing agency services

B2B digital marketing agency - The Brains

Lead generation

We blend creative content strategy with marketing automation to generate leads.
B2B digital marketing agency - The Brains

Content strategy

We design engaging content campaigns that attract, convert, and retain clients.
B2B digital marketing agency - The Brains

Consultancy

We consult with you on how to generate more leads, get more sales, and smash targets.
B2B digital marketing agency - The Brains

Online advertising

We create online advertising strategies that drive sales and leads via the right channels.
B2B digital marketing agency - The Brains

Marketing automation

We automate creative marketing campaigns that generate high-quality leads.
B2B digital marketing agency - The Brains

Conversion Rate Optimisation (CRO)

We optimize websites and sales funnels to increase conversions.

B2B digital marketing FAQ

What is specialist B2B marketing?

B2B marketing takes into consideration the unique challenges and goals of businesses who market to other businesses. B2B marketing agencies deliver highly-targeted content that appeals to the right audiences and helps businesses to grow their ideal client base. This content is typically designed to sell services and technologies, rather than products, and needs to address how those services and technologies can serve the needs of prospective clients in order to increase interest. 

What types of B2B companies do you work with?

The Brains works with a wide variety of B2B companies, generating incredible results thanks to our deep industry experience. Our client base includes:

  • SAAS providers
  • Technology firms
  • FInancial Services companies
  • Consultancies 
  • Service delivery platforms
  • Workspace hire firms
  • Construction companies
  • Recruitment firms

How does B2B lead generation work?

The Brains has developed a brainy formula for guaranteed B2B lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:

  1. Campaign goals are set – we agree on KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
  2. Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective 
  3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
  4. Campaign build – we create the campaign, building out targeted ads, funnels and supporting content 
  5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates

Which marketing channels are best for my B2B business?

The right marketing channels for your B2B lead generation campaign will depend on your goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising B2B companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new clients, PPC advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, as does LinkedIn, and email marketing is an excellent way to increase  conversion and retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.

How does The Brains save me money on my marketing activity?

By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many healthcare companies.