B2B Digital Marketing Agency
Experience Real B2B Results
We letthe numbers speak forthemselves.
Award-winning B2B digital marketing services
The Brains: Your B2B Marketing Experts
As a leading B2B digital marketing agency, we ensure our B2B marketing campaigns are built on a formula that delivers unlimited leads, unparalleled growth, and impressive cost savings. But, thatʼs not where the benefits end. The Brains' formula for B2B (and B2C) success relies on collaboration, learning and expertise, meaning we focus on Return on Talent (ROT), in addition to delivering stand-out results.
Our team believes in this equation: Collaboration + (Your Insights x Our Skills) = More Leads.
Our in-depth client workshops that take place from the very beginning of our partnerships are used to develop a clear understanding of things like brand identity, brand voice, personas, SEO requirements, and other vital aspects. Paired with our expertise, these collaborative elements make for a robust, transparent marketing strategy that our clients love. We typically use
workshopping sessions as a basis for strategy setting across all marketing channels, but weʼre always happy to substitute these for more training-based elements if preferred.
Recommended B2B Marketing Channels
Leveraging organic and technical B2B SEO expertise, we optimise your online presence, ensuring higher visibility and engagement - while also paying close attention to technical enhancements. By analysing data and using insights from technical audits, we can implement SEO tactics that not only improve your organic results, but also keeps you on the right side of Googleʼs ever-changing ranking landscape.
As a top B2B agency with years of expertise in developing and delivering robust SEO strategies, B2B firms can rest assured we have the solution to lowtraffic, low-engagement pages and lack of leads!
The Brains: Your B2B Marketing Experts
As a top-tier B2B digital marketing agency in London, at The Brains, we specialise in accelerating B2B companies, particularly those in the SaaS and technology sector.
Our team harnesses the power of cutting-edge strategies in PPC, SEO, social media marketing and more to catapult B2B firms to the forefront of their industries. Our approach isn't confined to rigid structures; instead, we offer flexible working models that suit your preferences. We foster a collaborative environment, inviting our clients to actively participate in the strategy development and learning process. This collaborative ethos empowers us to craft bespoke solutions that align perfectly with your business goals, all while fostering a transparent and open partnership.
Pur B2B marketing clients see phenomenal results within just 3 months of working with us.
45%
5x
Up to 50%
Healthcare Marketing Case Studies
Schedule your consultation
Speak with our Brainy experts about your growth goals and challenges. We’ll be happy to have a friendly chat, and offer some helpful advice.
Results-Focused
We don't believe in "fluffy" B2B marketing or vanity metrics. All of our B2B digital marketing campaigns are optimised for ROI.
Data-Driven
Our B2B marketing strategists dig into your data and create powerful B2B content strategies based on actionable insights.
Flexible
Our B2B digtal marketing services scale to meet your needs and suit your budget. We're happy to work with you flexibly.
- Grow your ideal client base
- Reduce marketing spend
- Improve CPL (cost per lead)
- Join up B2B marketing channels and optimise campaign results
- Automate activity and save time
- Link marketing spend to actual results…typically a source of frustration for B2B
businesses!
- SAAS Providers
- Technology Firms
- Service Delivery Platforms
- Workspace Hire Firms
- Construction Companies
- Recruitment Firms
B2B Digital Marketing FAQs
As a B2B agency, we take into consideration the unique challenges and goals of businesses who market to other businesses. B2B digital marketing agencies deliver highly-targeted content that appeals to the right audiences and helps businesses to grow their ideal client base. This content is typically designed to sell services and technologies, rather than products, and needs to address how those services and technologies can serve the needs of prospective clients in order to increase interest.
As a full-service B2B agency, we can also factor in social media marketing, email marketing and many other facets of advertising into your strategy, being sure to tailor each channel to your unique needs and preferences. Please know, we will never recommend a specific channel or marketing strategy that we don’t believe will deliver ROI. Our recommendations when it comes to marketing services are based on data; an analysis of your current performance and an estimate as to what results your marketing budget could deliver with our support.
The Brains works with a wide variety of B2B companies, generating incredible results thanks to our deep industry experience. Our client base includes:
- SAAS providers
- Technology firms
- FInancial Services companies
- Consultancies
- Service delivery platforms
- Workspace hire firms
- Construction companies
- Recruitment firms
Our B2B lead generation strategy revolves around teamwork, learning, and skill. We value the blend of our expertise with your insights; by collaborating closely with our B2B clients, we align our strategies precisely with their goals.
Our process emphasises transparent communication, allowing our clients to guide and coordinate our efforts with their own expertise. Whether it's advice on PPC, SEO, or ad-hoc support for B2B marketing, we're here to help as much or as little as needed.
For guaranteed B2B lead generation success, our highly-experienced data scientists, content strategists, and marketing automation gurus follow this multi-step process:
- Campaign goals are set: We agree on KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
- Personas and targeting: We workshop your ideal client, define which personas to target and what messaging will be most effective
- Content strategy and advertising approach: We recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
- Campaign build: We create the campaign, building out targeted ads, funnels and supporting content
- Test and enhance: We never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates
The right marketing channels for your B2B lead generation campaign will depend on your goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising B2B companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new clients, PPC advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, as does LinkedIn, and email marketing is an excellent way to increase conversion and retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.
By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many healthcare companies.
Our digital B2B marketing agency services have proven extremely beneficial for companies in the tech realm, with strategies designed to resonate with tech-savvy consumers and drive accelerated growth.
We're passionate about amplifying your brand, leveraging the latest digital marketing techniques, including SEO, content marketing, and influencer marketing, tailored specifically for the B2B landscape.
Through in-depth SEO research and collaborative persona workshops, we tailor strategies that speak directly to the pain points of your consumers. This intensive groundwork - in collaboration with you - helps to ensure those results come in thick and fast.
Your targets are our targets. Our digital B2B marketing agency aligns its strategies with your business objectives. From boosting online visibility to enhancing customer experience and understanding, we craft bespoke solutions that drive success.
At The Brains, we're passionate about achieving your KPIs and ensuring your B2B marketing strategies yield tangible results. With our tailored marketing services, we aim to do more than just drive business acceleration. We're committed to enhancing brand identity and ensuring maximum online visibility, all to help our B2B clients thrive in a competitive digital space.
Transparency and clarity are at the heart of our B2B marketing reports, which we can provide for you on a weekly or monthly basis.
Our strategists build comprehensive reports that offer deep insights into campaign performance, audience engagement, and ROI, among other metrics. However you choose to work with us, these reports can empower B2B companies like yours with actionable data, allowing for informed decisions to be made by either party, and continuous improvement of your marketing strategies alongside learning and development.