B2B marketing services
The Brains is an award-winning B2B digital marketing agency in London. Our Brains specialise in B2B marketing for businesses big and small, from B2B SaaS & tech companies to B2B healthcare and finance firms.
Let’s talk:
0330 470 1961
hello@thebrains.co.uk
Award-winning B2B digital marketing services
Results-Focused
We don’t believe in “fluffy” B2B marketing or vanity metrics. All of our B2B digital marketing campaigns are optimised for ROI.
Data-Driven
Our B2B marketing strategists dig into your data and create powerful B2B content strategies based on actionable insights.
Flexible
Our B2B digital marketing services scale to meet your needs and suit your budget. We're happy to work with you flexibly.
Our formula for B2B marketing success
Our B2B marketing campaigns are built on a brainy formula that delivers unlimited leads, unparalleled growth, and impressive cost savings.
We build your bespoke lead generation system by combining a powerful blend of marketing automation, online buying psychology and digital advertising techniques enabling you to attract, convert, and retain customers.
Our B2B marketing Brains will help you to:
- Grow your ideal client base
- Reduce marketing spend
- Improve CPL (cost per lead)
- Join up B2B marketing channels and optimise campaign results
- Automate activity and save time
- Link marketing spend to actual results…typically a source of frustration for B2B businesses!
Request a Free 30-Minute Marketing Consultation
Let us help you grow faster, boost ROI & generate sales
- Free, no strings attached 30-min consultation
- Speak to real marketing Brains about your ambitions and goals
- Receive recommendations to help you grow faster and improve ROI
Knowledge. Experience. Trust.
- SAAS Providers
- Technology Firms
- Service Delivery Platforms
- Workspace Hire Firms
- Construction Companies
- Recruitment Firms
Recommended B2B marketing channels
As the biggest professional networking site on the planet, LinkedIn is the ideal place to reach business decision-makers. Our LinkedIn lead generation campaigns are legendary for delivering unlimited leads. Let us help you target prospects directly based on their job title, company Name and interests, with content that truly engage them.
Paid search
Email marketing
Email nurturing campaigns enable you to build fruitful relationships with prospects. Our email automation Brains build sophisticated email journeys through which you can educate & nurture your prospects until they pop-out the bottom of the funnel as inbound leads. Email marketing ensures that your lead generation campaigns deliver sales.
Our clients
What do clients say about us?
Case studies
36% lower CPL in 3 months 
15% increase in online sales month-on-month
CPL down 65%Amazing results in just 3 months
Our B2B marketing clients see phenomenal results within just 3 months of working with us.
45%
Increase in
lead volume
5x
Return on
Investment
50%
reduction in
marketing costs
B2B digital marketing agency services
Lead generation
Content strategy
Consultancy
Online advertising
Marketing automation
Conversion Rate Optimisation (CRO)
B2B digital marketing FAQ
What is specialist B2B marketing?
B2B marketing takes into consideration the unique challenges and goals of businesses who market to other businesses. B2B marketing agencies deliver highly-targeted content that appeals to the right audiences and helps businesses to grow their ideal client base. This content is typically designed to sell services and technologies, rather than products, and needs to address how those services and technologies can serve the needs of prospective clients in order to increase interest.
What types of B2B companies do you work with?
The Brains works with a wide variety of B2B companies, generating incredible results thanks to our deep industry experience. Our client base includes:
- SAAS providers
- Technology firms
- FInancial Services companies
- Consultancies
- Service delivery platforms
- Workspace hire firms
- Construction companies
- Recruitment firms
How does B2B lead generation work?
The Brains has developed a brainy formula for guaranteed B2B lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:
- Campaign goals are set – we agree on KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
- Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective
- Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
- Campaign build – we create the campaign, building out targeted ads, funnels and supporting content
- Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates
Which marketing channels are best for my B2B business?
The right marketing channels for your B2B lead generation campaign will depend on your goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising B2B companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new clients, PPC advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, as does LinkedIn, and email marketing is an excellent way to increase conversion and retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.
How does The Brains save me money on my marketing activity?
By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many healthcare companies.