B2B marketing
Grow your ideal client base with The Brains. We specialise in lead generation for B2B companies, and have developed a winning formula that gets you unlimited leads on tap. Our digital marketing experts are highly experienced in running multi-channel B2B campaigns via email, social media, PPC and SEO.
London’s specialist B2B marketing agency
Results-Focused
We don’t believe in “fluffy” marketing or vanity metrics. All of our campaigns are designed to bring in revenue.
Data-Driven
We dig into your data and create content strategies based on actionable insights.
Flexible
Our B2C marketing services scale to meet your needs and suit your budget.
Our formula for success
Our B2B marketing campaigns are built on a brainy formula that delivers unlimited leads, unparalleled growth, and impressive cost savings.
We build your bespoke lead generation system by combining a powerful blend of marketing automation, online buying psychology and digital advertising techniques enabling you to attract, convert, and retain customers.
We will help you to:
- Grow your ideal client base
- Gain unlimited leads on tap
- Reduce marketing spend
- Improve CPL (cost per lead)
- Join up marketing channels and optimise results
- Automate activity and save time
- Link marketing spend to actual results…typically a source of frustration for B2B businesses!
Book your FREE B2B marketing consultation
Ready to grow your business faster and generate unlimited leads?
Speak with a Brain today about your growth goals and challenges.
Knowledge. Experience. Trust.
- SAAS Providers
- Technology Firms
- Service Delivery Platforms
- Workspace Hire Firms
- Construction Companies
- Recruitment Firms
Recommended B2B marketing channels
As the biggest professional networking site on the planet, LinkedIn is the ideal place to reach business decision-makers. Our LinkedIn lead generation campaigns are legendary for delivering unlimited leads. Let us help you target prospects directly based on their job title, company Name and interests, with content that truly engage them.
Paid search
Email marketing
Email nurturing campaigns enable you to build fruitful relationships with prospects. Our email automation Brains build sophisticated email journeys through which you can educate & nurture your prospects until they pop-out the bottom of the funnel as inbound leads. Email marketing ensures that your lead generation campaigns deliver sales.
Our clients
What do clients say about us?
Case studies
36% lower CPL in 3 months 
15% increase in online sales month-on-month
CPL down 65%Amazing results in just 3 months
Our B2B marketing clients see phenomenal results within just 3 months of working with us.
45%
Increase in
lead volume
5x
Return on
Investment
50%
reduction in
marketing costs
Marketing services
Lead generation
We blend creative content strategy with marketing automation to generate leads.
Content strategy
We design engaging content campaigns that attract, convert, and retain clients.
Consultancy
We consult with you on how to generate more leads, get more sales, and smash targets.
Online advertising
We create online advertising strategies that drive sales and leads via the right channels.
Marketing automation
We automate creative marketing campaigns that generate high-quality leads.
Conversion Rate Optimisation (CRO)
We optimize websites and sales funnels to increase conversions.
B2B marketing FAQ
What is specialist B2B marketing?
B2B marketing takes into consideration the unique challenges and goals of businesses who market to other businesses. B2B marketing agencies deliver highly-targeted content that appeals to the right audiences and helps businesses to grow their ideal client base. This content is typically designed to sell services and technologies, rather than products, and needs to address how those services and technologies can serve the needs of prospective clients in order to increase interest.
What types of B2B companies do you work with?
The Brains works with a wide variety of B2B companies, generating incredible results thanks to our deep industry experience. Our client base includes:
- SAAS providers
- Technology firms
- FInancial Services companies
- Consultancies
- Service delivery platforms
- Workspace hire firms
- Construction companies
- Recruitment firms
How does B2B lead generation work?
The Brains has developed a brainy formula for guaranteed B2B lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:
- Campaign goals are set – we agree on KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
- Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective
- Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
- Campaign build – we create the campaign, building out targeted ads, funnels and supporting content
- Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates
Which marketing channels are best for my B2B business?
The right marketing channels for your B2B lead generation campaign will depend on your goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising B2B companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new clients, PPC advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, as does LinkedIn, and email marketing is an excellent way to increase conversion and retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.
How does The Brains save me money on my marketing activity?
By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many healthcare companies.
Ready to talk about lead generation
for your B2B company?
Get in touch
Please fill out the form below and one of our Lead Gen specialists will contact you shortly.