Discover The Secrets To B2B Psychology That Actually Generate Results

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B2B Marketing Psychology Guide

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Understanding Buying Psychology

The Brains Co Founder Larry Kotch and Content Strategist Lisa Sajwani have conducted extensive research into the psychology of buying, and have witnessed first-hand the successful (and unsuccessful) attempts of companies to implement the concept into their B2B marketing strategies.

Experts at The Brains have used purchase psychology concepts for a number of clients, seeing exceptional results every time – so it’s only right that we share our secrets.

Download your FREE B2B Marketing Psychology Guide today, and discover how you could seriously improve your targeting efforts across your entire marketing funnel.

Marketing Psychology - The Brains
Marketing Psychology - The Brains

Why Focus On Buying Psychology?

  • You’ll be ahead of your competitors, and able to stand out in a sea of similar services to yours online
  • You’ll discover the importance of the theory of Human Status and how you can use this to your advantage
  • You’ll learn how to re-frame your marketing assets to generate more interest and higher-quality leads.

How It Works

Understanding the psychology of buying is the key to lasting B2B marketing success.

At The Brains, we use a combination of basic principles as well as the Human Status theory, mood/media content and new opportunity framing to establish a thorough understanding of our client’s buyers and their intentions.

For an in-depth discovery of behavioural science in marketing, download our free whitepaper.

Marketing Psychology - The Brains

Our results speak for themselves…

Marketing Psychology - The Brains


Average increase in
lead volume by
month 3.

Marketing Psychology - The Brains


ROI achieved on
average by
month 3

Marketing Psychology - The Brains


Client appointment
booking capacity
reached by month 3.

Our Clients

The Brains Behind Our B2B Psychology Theories

Understanding marketing psychology is a core element of any strategic development process here at The Brains, and we’re proud to have delivered enviable results for hundreds of happy clients.

Of course, being one of London’s leading Marketing Agencies doesn’t happen automatically – our brilliant ideas have to come from somewhere…

Marketing Psychology - The Brains

Larry Kotch

The Brains Founder & Automation Guru

Hi, I’m Larry. I’m Co-Founder of The Brains and author of The Leads On Tap System. I’ve helped over 400 companies with their Digital Strategy and recently ranked #3 in B2B Marketing’s Global 30 under 30. I’m a regular speaker on London’s marketing circuit, on a mission to empower all great businesses with the tools to generate amazing leads.

Marketing Psychology - The Brains

Jonathan Lemer

Founder & Lead Legend

Hi I’m Jonathan, Co-Founder of The Brains and fellow lead generation evangelist. I’m obsessed with running #NoBS marketing campaigns that deliver on commercial objectives, and I’ve worked with the likes of PepsiCo, Kraft Foods and the NHS to validate and launch new ventures.

Download Your FREE
B2B Marketing Psychology Guide

Fill in the form below to request your free whitepaper.