Our leading link building agency

Link building is vital for demonstrating to search engines that your website is legitimate, authoritative, trustworthy and knowledgeable – factors that will all play a part in impacting your overall profitability.

The Brains is an expert link building agency, here to help build a strong backlink profile and robust internal linking system for your business to enhance your online presence.

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The importance of link building in SEO

Building links to your website is one of the fundamental aspects of SEO. When reputable websites link to your content, it signals to search engines that your website is trustworthy and valuable, leading to improved search engine rankings and increased organic traffic.

Powerful link building, therefore, has the potential to significantly improve your bottom line – but don’t be too hasty! It’s not quite as easy as getting links from any old website. In the same way a good website can elevate yours, a bad website that is deemed as spammy or untrustworthy can drag yours down if you’re associated with it.

That’s where working with an expert link building and SEO agency like The Brains can help!

Effective link building strategies can take time and effort, but they are essential for long-term SEO success. Our link building services incorporate everything from backlinks and directory links to multichannel insights and optimisations across SEO and digital PR. Let us help you soar on the SERPs with our unbeatable link building tactics!

Ready to build links & boost ROI?

Let’s chat link building strategy

London’s leading link building agency

Delivering incredible rankings using white hat tactics

Here at The Brains, we are experts in all things SEO – which naturally includes link building. Our talented team of digital PR and outreach specialists formulate data-driven strategies to get backlinks from reputable websites within your niche, using best practice tactics that will improve your domain authority and your wider reputation across your sector.

In addition to our third party link building service, we also work across link reclamation, ensuring that potentially traffic-driving mentions of your brand or website are attributed with a link.

Our outreach specialists will work with the wider SEO team to ensure your website is technically robust with a solid internal linking structure that makes navigation around your site easy – another facet search engines consider when ranking you.

We build out comprehensive link building strategies that are separate from the main SEO strategy we will develop for you, giving you a better understanding of our overall approach, the links we’re targeting, and how they’ll benefit your long-term SEO goals.

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Link building agency case studies

Our selection of link building case studies showcases the powerful combination of technical expertise, data-driven analysis, and innovative problem-solving that lies behind each success story.

At The Brains, we are committed to customising our link building strategies to meet the specific objectives and aspirations of our clients, leading to sustainable long-term growth and remarkable returns on investment.

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Improved conversions on the homepage

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Transforming clearBorder’s international trade visibility: A case study in SEO success

  • Visibility across 420 keywords in the UK market
  • Top 10 rankings for key terms like 'import export consultant' and 'trade consultancy services'
  • Improved conversions on the homepage by over 42%
Read case study$
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increase in organic conversions

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The SEO Strategy That Achieved a 65% Boost in Organic Conversions for UK Funding Specialists

  • 65% increase in organic conversions
  • 169% increase in keyword visibility
  • 351% increase in organic traffic
Read case study$
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Optimised CRO for boosted on-site conversions

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Our web build Brains yield encouraging traffic increase for leading cloud-contact provider via a next-generation site

  • Optimised CRO for boosted on-site conversions
  • Sleek, future-proof design paired with optimised copy
  • Best-in-class tech stack to ensure optimal performance
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Dramatic rise in organic users

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Fraser Hart boost revenue from high value jewellery products with next-level Brainy site refresh

  • Dramatic rise in organic users
  • Significant increases in conversions, ROI & ROAS
  • Heightened levels of brand awareness
Read case study$
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A sleek, bold and modern site for new impact and appeal

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London film school gets sleek & Brainy new site for improved conversions, optimal SEO & unprecedented ROAS

  • Dramatic rise in organic users
  • Significant increases in conversions, ROI & ROAS
  • Heightened levels of brand awareness
Read case study$
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Impressive increase in organic users

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Ronald McDonald House Charities increase donations and improve user usability with comprehensive Brainy site refresh

  • Impressive increase in organic users
  • Significant boost in donations from funders
  • Heightened levels of brand awareness
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Immediate generation of organic traffic & revenue

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New medical tourism brand brought to life with a bespoke & conversion-driving site

  • Impressive on-site conversion volume
  • Extremely strong ROI & ROAS
  • Powerful brand authority in the space
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rise in organic users

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The Brains’ SEO strategy yields unbelievable 85% conversion increase in just 6 months for home setup service

  • 53% rise in organic users
  • 85% increase in organic conversions
  • 74% uptick in keyword visibility
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YoY increase in organic traffic

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Brainy SEO strategies result in 165% web traffic growth for top London fertility clinic

  • 165% YoY increase in organic traffic
  • 1.8k additional top 100 keyword rankings
  • 84% increase in size of backlink profile
Read case study$
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increase in monthly downloads

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Database startup experiences surge in downloads

  • 30% increase in monthly downloads
  • 110% increase in average site session duration
  • Page 1 ranking in Google search results for over 50 core search terms
Read case study$
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Organic traffic in 1 year

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Funeral director reaches pole position on Google

  • Achieved no.1 Google search results ranking for “funeral directors”
  • Organic traffic up 130% in 1 year
Read case study$
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up 200%

Organic traffic

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Stage hire company boosts organic enquiries by improving SEO results

  • no.1 Google search results ranking for “stage hire UK”
  • up 200% Organic traffic
Read case study$

What our clients say about us

Our link building agency methodology

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How we improve your website with bespoke link building strategies

Our link building agency methodology combines a meticulous approach with industry knowledge and the latest tools and technology to drive exceptional results for your marketing campaign.

We always prioritise data and long-term goals when developing our award-winning link building strategies. Discover more about how we work on link building campaigns below.

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Competitor analysis

Identifying competitor backlinks

Firstly, we look at the types of backlinks your competitors are getting and where they are coming from, such as industry publications or news sites. Our aim will be to ensure you have exposure wherever your competitors do.

Evaluating competitor link building strategies

We also evaluate the strategies your competitors are likely using to build out their profiles, keeping an eye out for any black hat tactics or anything else that could negatively impact your site.

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Keyword research

Identifying relevant keywords and phrases

A good way to build authority and improve rankings for certain keywords is to incorporate them into a backlink strategy and acquire third-party links for phrases you want to target.

Mapping keywords to link building opportunities

Our Brainy experts take their keyword research and develop plans both off and onsite to determine which keywords to target in each phase of your strategy and the kind of internal linking structure that will reap the most rewards.

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Content creation

Developing high-quality content to attract backlinks

Our expert SEO copywriters will develop high-quality, knowledgeable and tonally accurate content that can be used as a referral point for other publications.

Optimising content for search engines

Our SEO team will work to ensure your website content is keyword optimised and in accordance with search engine algorithm ranking factors.

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Link prospecting

Identifying websites and webmasters relevant to client’s niche

Our link building specialists will only look to get backlinks from publications and sites within your niche to drive qualified leads and traffic to your site.

Assessing link prospects for quality and relevance

We run full reports on every possible link prospect to make sure they aren’t spammy and have a good DA that will guide relevant users to your website.

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Outreach and relationship building

Initiating contact with link prospects

With decades of experience under our belts, our outreach team has a catalogue of reputable prospects spanning multiple industries, all of whom we have excellent working relationships with that can benefit your business.

Building relationships with webmasters and bloggers

Link building often relies on building long-term relationships with bloggers and webmasters, so we focus a lot of time on refining our relationships with prospects.

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Link acquisition

Securing backlinks from high-quality websites

Only websites that have relevant content and high domain authority will be considered as part of the link acquisition strategy. We employ meticulous research and outreach strategies to establish strong connections and earn valuable backlinks that enhance your website’s authority and visibility.

Ensuring link acquisition is natural and organic

We believe in organic link acquisition that aligns with search engine guidelines. We focus on fostering genuine relationships with website owners and creating valuable content that naturally attracts backlinks. By following ethical, white hat practices, we ensure that your link profile grows organically, providing long-term benefits for your website’s visibility and ranking.

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Performance tracking and reporting

Monitoring backlink performance and effectiveness

We routinely track the progress and performance of backlinks to make sure they’re still serving their intended purpose and to identify any optimisation opportunities.

Providing regular reporting on link building campaign success

We compile weekly and monthly reports for every client, deep-diving into the number of links acquired, future steps, and performance.

Tactics and techniques for acquiring high-quality backlinks

We always prioritise best practices and the newest algorithmic techniques to ensure we’re fairly acquiring the strongest quality links in a way that won’t see your site get penalised.

Request a free link building consultation

with an outreach expert

If you’re looking to master the Google algorithm and gain more visibility for your company, our London-based outreach and link building agency can provide you with flexible support.

Arrange a time to speak with our specialists for free:

  • Actionable advice from industry leading experts
  • Recommendations to help you grow faster
  • Joined up thinking & multichannel options
  • Definitive predictions based on clear strategies

Building a bespoke link building strategy

At The Brains, creating a strategy that is truly bespoke is one of our key promises. We conduct in-depth research and analysis to understand your industry, target audience, and competition, allowing us to craft a tailored strategy that aligns with your unique goals and budget.

Our team leverages a combination of innovative techniques, personalised outreach, and content creation to secure high-quality backlinks that boost your website’s authority and drive organic traffic.

Benefits of working with a link building agency

When you partner with a professional link building agency like ours, you unlock a range of valuable benefits that can significantly impact the success of your digital marketing efforts.

Book your complimentary SEO link building consultation

Ready to chat? We offer complimentary initial consultations to discuss how our link building and outreach services can help your business.

High quality, affordable link building services from The Brains

  • London’s leading SEO link building agency
  • Laser-focused link analysis to determine the best possible links to help your site
  • Outreach experts finding every opportunity to boost your visibility
  • Reporting for every client to ensure continuous improvement

Find out more about what we do and how we do it by reading our marketing agency ethos

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Link building clients

We’re proud to partner with many leading B2B, healthcare, ecommerce & SaaS companies. Here is a selection of businesses we’ve supported with their link building efforts.

Our SEO marketing services

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SEO Copywriting

Our SEO copywriters craft engaging, optimised, conversion-driving content across our wide range of clients at our SEO agency.

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Technical SEO

Our technical SEO experts identify all the intricate, technical issues with your website and enhance it to boost its authority, drive more traffic and see better results.

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SEO Audits

Our experts in technical SEO, content and link building will thoroughly audit your website and identify areas for improvement to help you boost your rankings and visibility online.

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Monthly SEO packages

Supercharge organic traffic and improve rankings with our monthly SEO packages. We include all the elements you need to succeed online, including technical, content and link building.

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International SEO

If your company operates in multiple geographies, international SEO can help you to improve your rankings and generate traffic in different markets.

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Local SEO

Our local SEO experts identify ways for you to reach and convert local customers via organic search. We help you rank in the SERPs for high value local search terms.

Quality links to boost your backlink profile

High authority websites have well-balanced backlink profiles based on a wide range of relevant, high quality links from trusted resources. We’ve seen businesses try and fail to use link building to its full potential. At The Brains, we’ve made sure we’re totally clued-up on what makes a good link and how to ensure your site is making the most of every opportunity.

Whether linking sites need directory listings, articles and blog posts, case studies or press releases, our link building experts have the skills to produce these assets and secure that link ahead of your competitors.

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Know your ranking factors!

Of course, ranking for your keywords isn’t just about having great backlinks. The Brains is a full service SEO agency providing ongoing monthly SEO services, technical SEO audits, local SEO and international SEO services, as well as a host of SEO content production and digital PR services.

When we partner with you on your SEO strategy, we first make sure to conduct a thorough SEO audit to ensure we’re capitalising on every opportunity to get you soaring up the rankings. Here are a few factors we take into consideration:

  • Content length and readability across your landing pages
  • Your overall traffic and diversity of traffic
  • Social media metrics
  • Quality and quantity of links
  • Overall accessibility, load speed and look of your site
  • Keyword groups and usage throughout the site

If looking at this list has made you realise you might need guidance in a different area of online marketing, such as content marketing, social media or conversion rate optimisation, why not book a complimentary consultation and find out how The Brains can help?

All digital marketing services

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Online advertising

We create conversion-driving online advertising campaigns that generate leads, sales and revenue.

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Lead generation marketing

Our Facebook, email and LinkedIn lead generation services have helped hundreds of businesses to grow faster.

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Website design and development

We build beautiful, conversion-driving websites, optimised for users and search engines.

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SEO marketing

Our resident SEO experts will optimise your website to ensure you rank well in search engines.

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Our paid advertising team are experts in PPC strategy and campaign management.

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Social media advertising

Our Facebook, LinkedIn and Instagram specialists will amplify your online presence.

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Marketing automation

Our marketing automation services make it easier for you to manage campaigns and data.

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Content marketing

We create content that drives awareness, increases leads and maximises conversions.

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Conversion Rate Optimisation (CRO

Our CRO specialists identify ways to improve your website and drive more conversions.

Frequently asked questions

FAQs about our link building agency, how we work and what we do

Why is link building important for SEO?

Link building is an essential component of SEO because it helps search engines understand the relevance and authority of your website. Search engines use links as a way to crawl the web and discover new pages, and they use links to determine the popularity and authority of a website. The more high-quality links your website has pointing to it, the more likely it is to rank well in search engine results pages (SERPs).

What makes a good link building opportunity?

A good link building opportunity is one that is relevant to your website’s content and industry, has a high domain authority, and has a natural and organic link profile. Relevant links from authoritative websites can significantly boost your website’s authority and improve your search engine rankings. Good link building opportunities can be found by researching your industry, analysing your competitors’ link profiles, and reaching out to relevant websites to build relationships and earn links.

Link building is as much about quality as it is about quantity; a website that has a low DA, poor content and that isn’t relevant to your industry won’t benefit you in terms of SEO, and this is why it’s important to enlist the help of a link building agency to ensure your only acquiring beneficial links.

Is there such a thing as affordable link building services?

Yes, there are affordable link building services available, but it’s important to be cautious when choosing an agency. Some agencies may offer low-cost link building services that use spammy tactics that can harm your website’s reputation and search engine rankings. It’s important to choose a reputable provider that uses ethical and effective link building strategies to help improve your website’s authority and search engine rankings over time, such as The Brains.

Can't I do my own SEO link building?

Yes, you can do your own SEO link building, but it can be a time-consuming and challenging process. Link building requires a lot of research, outreach and relationship building to earn high-quality links that can positively impact your website’s search engine rankings. At The Brains, our backlink experts have years of experience under their belts with a wealth of professional connections across the PR sector, ensuring our clients have access to the best publications for their link strategies.

What should I look for in a link building agency?

When choosing a link building agency, look for one that conducts thorough research and analysis to identify suitable link building opportunities within your niche. A reputable agency should have a proven track record of building high-quality links for diverse brands and companies. Additionally, they should provide transparent reporting and offer a flexible fee structure that aligns with your specific needs.

What role does human connection play in link building?

Human connection and relationship-building are essential aspects of successful link building. Building genuine relationships with website owners, bloggers, entrepreneurs and industry influencers allows for the natural acquisition of backlinks. By focusing on building authentic connections and providing value to others, link builders can establish long-term partnerships and secure high-quality links.

How does link building impact website privacy and security?

Link building primarily focuses on acquiring high-quality backlinks from reputable websites, which does not directly impact website privacy and security. However, it is crucial to be cautious when evaluating potential linking partners and ensure they maintain proper privacy protocols. It’s advisable to choose trusted websites and conduct due diligence before engaging in any link-building activities to safeguard your website and user data. Additionally, implementing proper security measures and monitoring your website’s link profile can further protect your online assets.

Book a free digital marketing consultation

Speak with our Brainy experts about your growth goals and challenges. We’ll be happy to have a friendly chat and offer some helpful advice.

Brainy Marketing Academy:

Looking to learn more about link building tactics, as well as SEO, PPC and other marketing solutions? Browse our Brainy training guides!

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