Tech and SaaS marketing
The Brains specialises in digital marketing for tech and SaaS firms across a wide range of sectors, from satellite technology to fintech and service platforms. Whatever your growth goals and budget, we’ll deliver the leads you need to succeed.
London’s specialist SaaS marketing agency
Targeted campaigns
We don’t waste your time or budget targeting broad audiences. Our unique approach ensures you reach and convert your ideal client base.
Data-driven strategies
We dig into your data and create content strategies based on actionable insights. No guesswork, just campaigns that work.
Flexible pricing
Our lead generation solutions scale to meet your needs and suit your budget. You can turn activity on or off as needed.
Our formula for success
Our bespoke tech and SAAS marketing campaigns are built on a brainy formula that delivers unlimited leads, unparalleled growth, and impressive cost savings.
We build your bespoke lead generation system by combining a powerful blend of marketing automation, creative content strategy and online advertising techniques that attract, convert, and retain clients.
We will help you to:
- Grow your business quickly and sustainably
- Reach and convert high value clients
- Improve CPL (cost per lead)
- Join up your marketing channels and optimise results
- Automate campaigns and lessen the hassle of managing activity
- Link marketing spend to actual results…typically a source of frustration for tech and SAAS companies!
Specialists in tech & SaaS marketing
We’ve helped many tech & SaaS firms to grow faster and gain high value investors.
Our clients include:
- Satellite Analytics Firms
- Fintechs
- Service Delivery Platforms
- App Developers
Our clients
What do clients say about us?
Case studies
36% lower CPL in 3 months 
30% increase in monthly downloadsAmazing results in just 3 months
Our SaaS marketing clients see phenomenal results within just 3 months of working with us
45%
Increase in
lead volume
5x
Return on
Investment
50%
reduction in
marketing costs
Marketing Services
Lead generation
Our lead generation experts design effective campaigns that deliver unlimited leads on tap.
Content strategy
We design engaging content campaigns that attract, convert, and retain clients.
Consultancy
We consult with you on how to generate more leads, get more sales, and smash targets.
Online advertising
We create online advertising strategies that drive sales and leads via the right channels.
Marketing automation
We automate creative marketing campaigns that generate high-quality leads.
Conversion Rate Optimisation (CRO)
We optimize websites and sales funnels to increase conversions.
Tech & SaaS marketing FAQ
What is SaaS marketing?
SaaS marketing is the process of marketing Software As A Service to prospective clients who are primed to purchase. Specialist techniques are used to ensure that campaigns target the right audiences, convey the right messages and provide enticing enough reasons to get in touch and request a demo or book a call (depending on the desired action). This type of marketing campaign is often most successful when run via an online advertising channel such as LinkedIn, where business contacts are primed to receive information about useful software and services.
Which SaaS companies do you work with?
The Brains works with a wide variety of tech and SaaS companies, generating incredible results thanks to our deep industry experience. Our client base includes:
- Satellite Analytics Firms
- Fintechs
- Service Delivery Platforms
- Consumer App Developers
How does SaaS lead generation work?
The Brains has developed a brainy formula for guaranteed SaaS lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:
- Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
- Personas and targeting – we workshop your ideal client, define which personas to target and build targeted lists for the channels your campaign will run on
- Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
- Campaign build – we create the campaign, building out targeted lists, funnels and supporting content and launching activity on your preferred channels
- Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes
How does The Brains save me money on my marketing activity?
By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many SaaS companies.
Ready to talk about lead generation
for your company?
Get in touch
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