SaaS marketing

The Brains is an award-winning SaaS marketing agency that helps tech & software as a service companies grow faster. Our B2B SaaS marketing strategies help you nurture prospects into loyal clients.

Let’s talk:

0330 470 1961

London’s specialist SaaS marketing agency

saas marketing - The Brains

Targeted campaigns

We don’t waste your time or budget targeting broad audiences. Our unique approach ensures you reach and convert your ideal client base.

saas marketing - The Brains

Data-driven strategies

We dig into your data and create content strategies based on actionable insights. No guesswork, just campaigns that work.

saas marketing - The Brains

Flexible pricing

Our lead generation solutions scale to meet your needs and suit your budget. You can turn activity on or off as needed.

Amazing results in just 3 months

Our SaaS marketing clients see phenomenal results within just 3 months of working with us

saas marketing - The Brains


Increase in
lead volume

saas marketing - The Brains


Return on

saas marketing - The Brains
Up to


reduction in
marketing costs

We will help you to:

  • Grow your business quickly and sustainably
  • Reach and convert high value clients
  • Improve CPL (cost per lead)
  • Join up your marketing channels and optimise results
  • Automate campaigns and lessen the hassle of managing activity
  • Link marketing spend to actual results…typically a source of frustration for tech and SAAS companies!
saas marketing - The Brains

Request a Free 30-Minute Marketing Consultation

saas marketing - The Brains

Let us help you grow faster, boost ROI & generate sales

  • Free, no strings attached 30-min consultation
  • Speak to real marketing Brains about your ambitions and goals
  • Receive recommendations to help you grow faster and improve ROI
Unlimited Leads
saas marketing - The Brains

Specialists in tech & SaaS marketing

We’ve helped many tech & SaaS firms to grow faster and gain high value investors.

Our clients include:

  • Satellite Analytics Firms
  • Fintechs
  • Service Delivery Platforms
  • App Developers



Google reviews

Mindspace, 9 Appold Street, London

4.8 21 reviews

Marketing Services

saas marketing - The Brains

Lead generation

Our lead generation experts design effective campaigns that deliver unlimited leads on tap.
saas marketing - The Brains

Content strategy

We design engaging content campaigns that attract, convert, and retain clients.
saas marketing - The Brains


We consult with you on how to generate more leads, get more sales, and smash targets.
saas marketing - The Brains

Online advertising

We create online advertising strategies that drive sales and leads via the right channels.
saas marketing - The Brains

Marketing automation

We automate creative marketing campaigns that generate high-quality leads.
saas marketing - The Brains

Conversion Rate Optimisation (CRO)

We optimize websites and sales funnels to increase conversions.

Tech & SaaS marketing FAQ

What is SaaS marketing?

SaaS marketing is the process of marketing Software As A Service to prospective clients who are primed to purchase. Specialist techniques are used to ensure that campaigns target the right audiences, convey the right messages and provide enticing enough reasons to get in touch and request a demo or book a call (depending on the desired action). This type of marketing campaign is often most successful when run via an online advertising channel such as LinkedIn, where business contacts are primed to receive information about useful software and services.

Which SaaS companies do you work with?

The Brains works with a wide variety of tech and SaaS companies, generating incredible results thanks to our deep industry experience. Our client base includes:


  • Satellite Analytics Firms
  • Fintechs
  • Service Delivery Platforms
  • Consumer App Developers

How does SaaS lead generation work?

The Brains has developed a brainy formula for guaranteed SaaS lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:

  1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
  2. Personas and targeting – we workshop your ideal client, define which personas to target and build targeted lists for the channels your campaign will run on
  3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
  4. Campaign build – we create the campaign, building out targeted lists, funnels and supporting content and launching activity on your preferred channels 
  5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes

How does The Brains save me money on my marketing activity?

By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many SaaS companies.

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