SaaS marketing

The Brains works with a wide variety of tech and SaaS companies, generating incredible results thanks to our deep industry experience. Our client base includes:

• Satellite Analytics Firms
• Fintechs
• Service Delivery Platforms
• Consumer App Developers

The Brains has developed a brainy formula for guaranteed SaaS lead generation success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:

1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
2. Personas and targeting – we workshop your ideal client, define which personas to target and build targeted lists for the channels your campaign will run on
3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
4. Campaign build – we create the campaign, building out targeted lists, funnels and supporting content and launching activity on your preferred channels 
5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes

By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many SaaS companies.