Marketing automation services

The Brains is a specialist Marketing Automation Agency run by data scientists, creative content strategists and highly experienced digital marketers. Our unique approach to marketing automation combines creative, personalised content with cutting edge marketing automation tools and best practice approaches to online advertising, ensuring you receive maximum ROI (return on investment) when working with us.

Done properly, no. In fact, creative marketing automation delivers a more personalised, thoughtful and engaging experience for your users – it’s all about doing the work up front to identify their needs, goals and challenges, then setting up your campaigns to address those specific concerns and offer the right solutions. The Brains are experts in delivering highly personalised, automated marketing campaigns. We know how to make sure your prospects convert into leads, and your leads convert into sales, without you ever having to pen an email or pick up the phone, unless you want to.

The Brains has developed a unique formula for guaranteed marketing automation success. This involves a multi-step process, followed by our highly experienced data scientists, content strategists and marketing automation gurus:

1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
2. Personas and targeting – we workshop your ideal client/customer, define which personas to target and build targeted lists for the channels your campaign will run on
3. Marketing automation tools and strategies assessment – we will look into the appropriate marketing automation solution for you, be that HubSpot, Hootsuite, Marketo or something completely new; our experts are platform-agnostic and constantly training in new technologies
4. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
5. Campaign build – we create the campaign, building out targeted lists, funnels and supporting content and launching activity on your preferred channels
6. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes

There are three main channels that The Brains run automated marketing campaigns on; Facebook, LinkedIn, and email. Depending on your goals, target audience, and budget, we will recommend the right mix of channels for your campaign. Clients typically combine two or three channels to ensure maximum coverage for their campaigns, with retargeting messaging and follow up nurturing emails being a key component of any automated marketing campaign we run.

Automating repetitive marketing activities will save you money, time and effort. The level of automation you implement can vary from simply scheduling social posts in advance via HubSpot, to running a full email nurturing campaign with sequenced follow up emails dependent on specific responses. The Brains will guide you through the process of identifying which automation tools and options are right for your company, based on your goals and objectives.