Digital Marketing News

We’re dealing with a very different healthcare industry today. It’s changed considerably, even from the one we knew just a few years ago. In a shifted landscape of healthcare, where digital transformation and patient care meet, marketing has become a vital pulse for...

When innovation meets business – in other words, in SaaS – mastering the art of marketing can seem like a daunting task. If you find yourself pondering questions like: How to market a SaaS product? Where do I begin?, you're not alone.Today, we’ll demystify the...

As an industry, digital marketing is nothing if not dynamic. Strategies evolve swiftly, online trends come and go, and organisations face an increasing number of competitive arenas – and ways to compete.Within this picture, the role of a seasoned digital marketing...

Let’s cut right to the chase: investing in marketing team training is not just an option – it's a necessity. In today's fast-paced and ever-evolving digital landscape, the importance of nurturing a highly skilled and collaborative marketing team cannot be...

In 2023, with the rise of AI on top of growing cost concerns, organisations are recognising that their most valuable asset is their talent. Therefore, investing in human capital, also known as Return on Talent (ROT), has become crucial for staying competitive and...

As a small business owner, you know the importance of reaching your target audience on an all-encompassing scale. But did you know that optimising your online presence for local search can bring more visibility, web traffic, and sales?In today's digital landscape,...

These days, search engine optimisation (SEO) is crucial for businesses looking to improve their visibility on Google search results. In this detailed guide, an SEO professional with 10+ years experience shares valuable insights and strategies to help you succeed in...

It’s only the first month of the year but already, change is afoot in the social sphere. Both Twitter and Instagram have already announced a myriad of updates to their platforms due to take hold later this month and into February, but what exactly is in...

ChatGPT has become the topic of conversation everywhere. Whether you’re at work, doing the school run, or scrolling on Twitter, you’re almost guaranteed to hear the phrase ‘ChatGPT’ at least once a day. Some people are applauding the software, calling it a miraculous...

Google My Business, or Google Business Profile as it’s now known, is an online listing that appears on Google and gives you a good amount of leverage on how you rank on search results and how effective your local SEO is. It’s a well-known tool within the marketing and...