Become a digital marketing expert with free training guides
Whether you’re looking for beginner guides to digital marketing, or advanced marketing tips to seriously supercharge your results, Brainy Marketing Academy will help you sharpen your knowledge and take your marketing to a whole new level.
What do you want to do?
Learn
Read brain-powered articles and guides about digital marketing – beginner, intermediate and advanced level learning materials available.
Train
Attend free online training classes hosted by our Brainy marketing experts, or watch previous classes online – coming soon!
QUICK LINKS
SEO
Learn SEO with our fun, friendly and informative SEO training guides. Whether you’re a pro looking for advanced SEO training, or you’re starting out and in need of a beginner guide to SEO, get what you need here in the Learn SEO hub.
PPC
Learn PPC and discover the true power of paid advertising to transform your digital marketing performance. Our PPC training guides are designed to help you get to grips with paid media channels, strategies and best practices, whether you’re a seasoned veteran or new to PPC.
Paid Social
Learn paid social and turn your social media platforms into hyper-profitable, revenue-driving lead generation channels with The Brains. Our paid social training guides will help you become an expert in all things Facebook advertising, LinkedIn lead generation and paid social campaign management.
Tailor-made marketing training for YOUR business
The Brains is famous for our bespoke, customised marketing training services. If you’d like us to help your internal marketing team upskill, enhance and supercharge your campaigns, get in touch for a no-strings consultation.
Featured Articles
SEO Glossary of Terms: Brainy SEO Jargon Buster
PPC Glossary of Terms: Brainy PPC Jargon Buster
Advance your digital marketing knowledge
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Intermediate
Our Technical SEO Agency Process - How We Improve Your Website
Comprehensive Technical SEO Audit
We will carry out a full audit of your website, looking at things like link profiles, site speed and domain authority. We’ll use the results of this audit to put together a technical SEO strategy.
Site Architecture Optimisation
We'll optimise the structure and organisation of your website, making it easy for search engines to crawl and index, and better for users to navigate.Â
On-Page Optimisation (Title Tags, Meta Descriptions, etc.)
Our SEO experts will optimise your website's on-page content, including title tags and meta descriptions, to improve your relevancy and help you rank better.
Structured Data Implementation
Where necessary, we will add structured data to your website, making it easier for search engines to understand what you’re offering and display your content in a better way.
XML Sitemap Creation and Optimisation
Our technical strategists will look to create and optimise an XML sitemap, which helps search engines crawl and index your website more efficiently.
Page Speed Optimisation
By removing bugs, compressing images and reducing HTTP requests, we will improve your website's loading speed, which can improve user experience and search engine rankings.
Mobile Optimisation
Most web traffic comes from mobile devices. We'll optimise your website for mobile devices, ensuring it's easy to use and navigate on smaller screens, enabling you to capture this type of traffic.
Indexability and Crawlability
In order to rank your website, search engines need to crawl and index pages. We'll ensure your website is accessible and easy to crawl for search engines.
Backlink Analysis and Link Building
Our DPR experts will analyse your website's backlink profile and build high-quality links to improve its domain authority and rankings, as well as drive traffic.
Keyword Research and Optimisation
Our keyword strategists will work to identify relevant keywords and optimise your website's content to target them effectively, improve rankings and relevance in SERPs.
Content Optimisation
Our team of SEO copywriters will optimise your website's content in line with the technical keyword research to improve its relevance, engagement and ranking, as well as your authority in your industry.
Analytics and Reporting
Your SEO account manager will provide regular reports and analysis to track your website's performance and identify opportunities for improvement.
Ready to supercharge your marketing performance?
The Brains is an award-winning digital marketing consultancy that provides powerful, ROI-driving marketing services to help you boldly go further, faster.
If you’re ready to supercharge your performance and would like to speak to us about consultancy, training or digital marketing services, get in touch!
AWARDS & ACCREDITATIONS
