Google Ads agency services
The Brains is an award-winning Google Ads agency in London. Our Brainy experts create ROI-boosting Google Ads marketing campaigns that generate sales and raise brand awareness for your business.
Award-winning Google Ads agency services
Our Google Ads consultants will help you to:
- Attract and convert customers with Google Ads advertising campaigns that drive conversions
- Advertise at the top of Google and start generating highly qualified website traffic that converts more effectively
- Maximise your Google Ads potential and get your products or services noticed by your target audience while they shop online
- Dramatically improve ROAS (return-on-advertising-spend) for your Google Ads campaigns
The Brains is an award-winning Google Ads agency that helps companies to dramatically improve the performance of their paid search campaigns and achieve incredible ROI from each and every ad.
Our Google Ads experts analyse the effectiveness of your campaigns and ensure that all landing pages are optimised for conversions. We identify the correct keywords and phrases for you to bid on, maximising ROAS, and setting proven strategies based on your customer data, sales insights and competitors.
We work with large international ecommerce groups, fast growth SaaS start ups, law firms, investment companies and Fintech firms alike. Whatever your budget, ambitions and niche, we can help you grow faster.
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PPC services at The Brains
Our experts run award-winning paid search advertising campaigns on Google, Bing and Amazon networks.
Convert your website visitors and social media followers into paying customers or clients with our award-winning retargeting ads services.
Advertise your products and services on the world’s largest display advertising networks, with our expert display advertising Brains at the helm driving incredible ROI.
Attract and convert your ideal audience via YouTube with compelling and cost-effective YouTube video ads.
Access Amazon audiences and secure sales on the world’s largest e-commerce platform with our Amazon advertising services.
Our performance marketing specialists can identify the right online advertising channels to help you generate leads and sales, for exceptional campaign ROI.
The Brainy approach to Google Ads
A well-optimised Google Ads campaign can boost ROI and generate sales, while lowering customer acquisition costs. Our award-winning Google Ads agency has created hundreds of highly-effective campaigns, for a wide range of B2B and B2C companies both big and small.
Our Google Ads campaigns are designed to:
- Attract engaged prospects who are primed to convert
- Shorten the sales funnel and bring leads directly to your website
- Improve ROAS and generate additional revenue from your paid search advertising
- Improve over time and get better and better, thanks to our proven continuous test and learn methodology
Setting data driven Google Ads strategies
Every Google Ads campaign we create is based on a deep understanding of our clients’ audiences, sector, competitors and offering. We dig deep into the data during a series of consultative workshops, identifying your customer personas and determining the correct marketing messages, core USPs and essential components for a successful campaign.
We will recommend UX/UI and CR improvements to your website where necessary to ensure the success of your Google Ads marketing campaigns, and will create new landing pages or update existing ones, building out email nurturing and supplementary content campaigns if this is determined to be the best way to ensure ROAS.
Selecting the right keywords
Google Ads campaigns centre around which keywords you want to appear for. Your target audience will only find you if they are already looking for products or services associated with the keywords related to your business, so it’s important that you pick the correct ones! At The Brains, we conduct extensive keyword research to identify which keywords are best suited for your campaign and ensure that you get the best results possible.
Crafting compelling copy & landing pages
Just because you’ve won the bid to have your ad at the top spot on Google doesn’t mean that your ads are necessarily going to convert. You need to win over your target audience with copy that will give them a reason to click through to your site. This is especially important when creating Google Ads. Think of your Google Ads landing page like a shop window – you need to optimise it so that it entices your customers to purchase on first glance. The Brains has a highly skilled in-house content team who will carry out persona analysis to find out how exactly to encourage your audience to click on your ads with targeted content.
Optimising ROI with smart bidding strategies
All Google Ads placements are determined by bids, which means campaigns can often seem expensive upfront. However, as time goes on and you gather audience insights and test different approaches, the ROI of your Google Ads campaigns increases exponentially.
Ensuring a strong conversion rate
Google Ads conversions aren’t always defined by sales. A conversion can be having someone visit your website, sign up for a newsletter or fill out a survey. That’s why it’s important to remember that the bottom line is all about leads! Whether you’re generating new ones or nurturing old ones, Google Ads campaigns can be lead generation machines if used correctly.
Want to know more about our Google Ads services?
Google ads agency services FAQ
Should I use Google Ads services to help me gain leads and sales?
Google Ads, can be incredibly beneficial if you’re looking to drive traffic to your site, and here’s why:
- The number one benefit of Google Ads is increased web traffic. Whether or not your potential customers convert once they’re on your site, you’ve successfully convinced them to click your link, which creates the potential for future conversions – you’re on your way to having more leads!
- Even if searchers don’t click on your link right away, your name will still be at the top of Google, creating visibility for potential future customers.
- After you’ve paid for the initial bid, you won’t be charged unless someone clicks and converts on your ad.
Is it better to use Google Ads or Bing Ads?
Without a doubt, Google is the number one search engine in the world, and with the growth of features like Google Shopping driving e-shoppers to the site, there’s never been a better time to invest some of your marketing budget in Google Ads.
However, while Google is the number search engine, lots of online users still use Bing. Research suggests around 15% of all online searches are done on Bing while nearer 70% are done on Google. With this in mind, we don’t suggest discounting Bing if you’re looking to create a paid search campaign that maximises your budget!
Are Google Ads better than SEO?
There’s no easy answer to this question. It mostly depends upon your goals, budget and time available. Try not to think of it as one being better than the other, but rather as two different marketing strategies that can be beneficial to your business for different reasons.
There’s no doubt that SEO has lots of advantages, and it is something that any business can benefit from if done correctly. However, paid search cuts out a lot of the labour that comes with SEO. With Google Ads, you can:
- Jump to the front of Google rankings without having to optimise your content or invest in technical SEO.
- Create immediate search engine visibility for your business.
- Have measurable ROI, and you won’t have to spend unless people convert on your ad.
Why choose The Brains as your Google Ads agency?
The Brains is an award-winning Google Ads agency with hundreds of successful campaigns under our belts. Google Ads might seem like a straightforward marketing strategy, but carrying out a successful campaign requires deep knowledge and understanding of target audience personas, copywriting and a myriad of other things – it pays to have an expert Google Ads agency on your side!
The Brains is a full-service, multichannel digital agency, which means that we can create paid search advertising campaigns alongside other digital services such as, lead generation, SEO, content marketing, and marketing automation in order to help our clients achieve the best ROI possible. Whatever it is you need, we’re here to help take your business to the top.