Stage hire company boosts organic enquiries by improving SEO results
The Project
The client provides stages and equipment for large events, such as film premiers and music festivals like Glastonbury. They were looking to build on their strong industry reputation by leveraging digital channels to drive new enquiries.
no.1
Google search results ranking for “stage hire UK”
up
200%
Organic
traffic
The Solution
1.
SEO analysis demonstrated there was significant ‘white space’ to rank well on Google for keywords around the client’s core services. The client’s existing website was technically poor, having been built over 10 years ago and not updated since. We therefore rebuilt the site from the ground up, reverse engineering the site structure based on improving rankings for high volume relevant search terms, giving the client the best chance of ranking strongly.
2.
We built a unique landing page for each of their services/products, helping Google to semantically understand their proposition. Once the site was built and optimised from a technical SEO perspective, we implemented a link-building and content strategy, generating quality backlinks from well-known industry publications and creating blog posts each month around topics with strong search volumes.
3.
After 6 months of activity, the client had achieved the pole position on Google for “stage hire UK” (their no.1 target keyword) and saw an uplift of over 200% in organic traffic, equating to a steady stream of inbound enquiries.
