Funeral director reaches pole position on Google
Results after 4 months of working with us
Google search results ranking for “funeral directors”
Organic traffic up
in 1 year
We had never really run any digital campaigns until the Brains came along but it was certainly worth the investment
The client already had a great backlink profile, having been consistently featured in the national press over the previous 3 years. The main element holding the site back from gaining a high volume of organic traffic and strong keyword rankings, was the lack of onsite content.
We therefore built out a blog section and developed a content plan, to rank for high-volume search terms such as “funeral director London”. Whilst they were competitive terms, the client’s strong backlink profile meant that we could set outselves lofty targets. As a consequence of fairly recent algorithm updates, Google rewards high quality content clusters based around relevant topics of interest, so the content we created was long-form and informative, with an emphasis on answering queries such as “how do I organise a funeral?”.
After 6 months of work, the client was ranking in positions 1-3 for over 20 search terms, including position 1 for “funeral director”, resulting in a 35% YOY increase in new leads and enquiries.