The Brains blog
The Brains blog is packed with interesting digital marketing insights. Read our latest posts to learn about lead generation, online advertising, and lots more!
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Want Increased Business & Footfall? You Need Local SEO. Here’s How To Make It Work
14 minutes to read
As the world becomes increasingly digital, it's more important than ever for businesses to have a strong online presence. But that doesn’t always...
7 Classic Content Marketing Mistakes, and How to Avoid Them
14 minutes to read
When you boil it down, content, in its purest and simplest form, is the stuff that makes people want to come to you. It's one of the single biggest...
What Is The Metaverse? The Brains Discuss The Importance Of Search Experience Optimisation
15 minutes to read
Remember when early internet searches were purely text-based? Simpler times. Well, bigger wheels are in motion and things are set to change - in a...
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10 Benefits of Hiring a Digital Marketing Agency
10 minutes to read
Take a walk down any high street and you’ll soon come across the old standards of the advertising industry; billboards, posters, window displays and sandwich boards, to name a few. But in our digital world that’s not where the bulk of marketing is happening. Things...
What is a PPC Landing Page? How Should They be Optimised?
10 minutes to read
In the digital marketing world, increasing numbers of advertisers are turning to PPC (pay-per-click) ads as a means of getting supercharged traffic streams to their site. At its core, PPC represents a marketing model where advertisers pay a publisher, for example...
What Does a Digital Marketing Agency Do?
10 minutes to read
Looking around online, you can't help but notice: there are digital marketing agencies everywhere. While they will likely vary significantly in terms of approach, culture and key specialty, each digital agency will make similar claims: to be able to help you utilise...
What’s The Difference Between B2B and B2C Marketing?
minutes to read
Imagine content marketing as a globe, like a little planet in the advertising universe. You can think of B2B marketing and B2C marketing as your north and south poles. They seem like total opposites; and in a lot of ways, they are. But they’re also interconnected. If...
How to Execute an Outstanding PPC Campaign
minutes to read
In today's marketing world, an effective pay per click advertising (PPC) campaign has to be one of the best-loved weapons in your arsenal. You can’t go without it. Executed correctly, a robust PPC ads campaign will bring a whole host of benefits to your overall...
What is a Digital Marketing Agency?
8 minutes to read
The use of experienced digital marketing agencies is fast becoming one of the most popular online marketing techniques for both large and small businesses - and it's no surprise as to why. Having a digital marketing agency partner allows for accelerated growth, higher...
What Is PPC Remarketing?
9 minutes to read
Target audiences are one of the most important parts of any marketing campaign, but chances are, you’re forgetting about a key group of people. It’s very rare that consumers will actually convert after the first visit to a site, which means that you need to find ways...
The Brainy Guide to Boosting Your SaaS Sales
15 minutes to read
How To Improve Your SaaS Sales Strategy If the last couple of years have taught us anything, it's that the way we access and use software has changed irreversibly. No longer do we have to shell out vast sums of our budget upfront to purchase software in the hopes that...
How Does PR Support Content Marketing?
15 minutes to read
In a world where online influencers are having a growing impact and inbound links make all the difference to SEO, companies are choosing to invest heavily in their content marketing and PR (public relations) campaigns to help generate more leads, boost revenue, and...
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