The Brains blog
The Brains blog is packed with interesting digital marketing insights. Read our latest posts to learn about lead generation, online advertising, and lots more!
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SEO & the Age of Entity-Based Search. What Entities in SEO Mean For Your SERP Strategy
10 minutes to read
The world of SEO (search engine optimisation) is a little like… well, it’s a little like a shark – stay with us here. It never stops, and it needs...
The Pros and Cons of DIY SEO: Navigating the Path to Self-Optimisation
10 minutes to read
Welcome to the digital age, where a strong online presence is no longer a luxury, but a necessity for businesses of all sizes. With consumers...
Introducing SaaSible – Sales Enablement & MRR / CLV Optimisation, For Ambitious SaaS Brands
10 minutes to read
Right now, global SaaS (software as a service) markets are booming. Across industries, organisations are waking up to the fact that The Future (capital T, capital F) – and all the tech, software, and digital architecture that it brings – isn’t just on the way: it’s already here.
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How Hard is Digital Marketing in Practice?
14 minutes to read
How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...
How Long Should a Blog Post Be?
15 minutes to read
Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...
Why Should I Hire a Digital Marketing Agency?
10 minutes to read
If you’re focussed on driving your business forward and searching for the best pathway to success, digital marketing is a road you should aim to take. True, there are others you could go down; some are winding, some are scenic, but one sticks out as the straightest,...
The Best Free SEO Tools – 42 Incredible Resources
15 minutes to read
The sandy shores of the internet are awash with purportedly-miraculous SEO tools, each one vying for your attention. Digital marketing agencies invest millions in acquiring state-of-the-art SEO facilities; though many options exist for free! But how do you separate...
How to Increase Domain Authority and Get to Page One of Google
10 minutes to read
When it comes to Google search, page one is the promised land, and digital marketers everywhere strive to get their website into one of those coveted high-ranking positions. In SEO terms, domain authority is a key ingredient to boosting search engine performance.You...
10 Benefits of Hiring a Digital Marketing Agency
10 minutes to read
Take a walk down any high street and you’ll soon come across the old standards of the advertising industry; billboards, posters, window displays and sandwich boards, to name a few. But in our digital world that’s not where the bulk of marketing is happening. Things...
What is a PPC Landing Page? How Should They be Optimised?
10 minutes to read
In the digital marketing world, increasing numbers of advertisers are turning to PPC (pay-per-click) ads as a means of getting supercharged traffic streams to their site. At its core, PPC represents a marketing model where advertisers pay a publisher, for example...
What Does a Digital Marketing Agency Do?
10 minutes to read
Looking around online, you can't help but notice: there are digital marketing agencies everywhere. While they will likely vary significantly in terms of approach, culture and key specialty, each digital agency will make similar claims: to be able to help you utilise...
What’s The Difference Between B2B and B2C Marketing?
minutes to read
Imagine content marketing as a globe, like a little planet in the advertising universe. You can think of B2B marketing and B2C marketing as your north and south poles. They seem like total opposites; and in a lot of ways, they are. But they’re also interconnected. If...
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