The Brains blog
The Brains blog is packed with interesting digital marketing insights. Read our latest posts to learn about lead generation, online advertising, and lots more!
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How to Execute an Outstanding PPC Campaign
minutes to read
In today's marketing world, an effective pay per click advertising (PPC) campaign has to be one of the best-loved weapons in your arsenal. You can’t...
What is a Digital Marketing Agency?
8 minutes to read
The use of experienced digital marketing agencies is fast becoming one of the most popular online marketing techniques for both large and small...
What Is PPC Remarketing?
9 minutes to read
Target audiences are one of the most important parts of any marketing campaign, but chances are, you’re forgetting about a key group of people. It’s...
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12 Small Business Website Design Tips | The Brains
13 minutes to read
Are you a small business with dreams of building an engaging, traffic-driving website? If so, you’ve landed on the right blog post! At The Brains, we specialise in web design and SEO (among a number of other digital marketing services). We also conduct CRO audits of...
The brainy guide to LinkedIn bots: how to gain leads using bots on LinkedIn
8 minutes to read
Quick links: LinkedIn lead generation Services: Lead Generation Services: Lead Magnet Creation Blog: How To Do Lead Generation Marketing Blog: What Is A Lead Magnet Watch Larry’s video about how to use LinkedIn botsWatch guide: 3-minute videoLinkedIn bots explained...
The brainy guide to LinkedIn lead gen forms: how to optimise prospect data capture
7 minutes to read
Quick links: LinkedIn lead generation Lead Generation Services Lead Magnets What Is Lead Generation Marketing LinkedIn Lead Generation Services Watch The Brains co-founder Larry Kotch explain lead gen formsWatch guide: 3-minute videoLinkedIn lead gen forms...
Facebook versus LinkedIn: your guide to choosing the best social platform for lead generation
6 minutes to read
Lead Generation is our expertise here at The Brains. In fact, co-founder Larry Kotch formulated our Leads On Tap approach himself. Our teams work tirelessly to create engaging social media posts and brilliant ads to help our clients collect profitable leads, but how...
Lead generation forms – the fastest route to conversions?
4 minutes to read
In today’s vastly expanding online world, there are multiple avenues to explore when it comes to generating leads. However, there is one approach that usually proves far more successful on platforms such as Facebook and LinkedIn - lead generation forms. Providing they...
Medical SEO 101: How to optimise your medical website and get to the top of Google
19 minutes to read
What is medical SEO?In a nutshell, medical SEO (search engine optimisation) is the process of increasing your medical website’s search engine rankings so that your physicians and specialists can reach more patients looking for healthcare services and medical advice....
The brainy guide to email nurturing: how to follow up your marketing campaigns with effective email nurturing activity
10 minutes to read
Watch Larry’s introduction to email nurturing videoWatch guide: 15-minute videoWatch The Brains co-founder Larry Kotch explain lead nurturingWatch guide: 3-minute videoGetting started with email nurturing: 5 easy stepsStep 1: Define your email nurturing goals Defining...
The brainy guide to marketing automation: how to automate your marketing campaigns and generate unlimited leads
10 minutes to read
Watch Larry’s introduction to marketing automation videoWatch guide: 15-minute videoGetting started with marketing automation: 5 easy stepsStep 1: Define your marketing goals The first step in planning any marketing campaign is establishing exactly what you are trying...
A beginner’s guide to persona marketing: how to create personas
10 minutes to read
As a business owner, you will know that catering to the specific needs of your target audience is essential, and that to do this effectively, you have to use a range of channels and conduct extensive audience research. Establishing one, or several, buyer personas...
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