Top web design tips for small businesses
Are you a small business with dreams of building an engaging, traffic-driving website? If so, you’ve landed on the right blog post! At The Brains, we have expertise not only in online marketing and advertising, but also website design and development. We also conduct CRO audits of existing websites to look for possible improvements.
5 tips from our experts
1. Keep the user journey in mind
It’s also a good idea to develop a mobile-friendly version of your website, or at least your key landing pages. With more and more people browsing via mobile devices, only out-of-date sites would be without one – so make sure you’re ahead of the game.
2. Maintain clear branding
- Brand colours / logos
- Font style
- Imagery / graphics / icons
- Image sourcing (i.e. photography / stock images)
A useful tip is to pay particular attention to your homepage, as this will likely be the most frequented area of your website. Make sure that your homepage really sells your brand, displays your top products, and pushes your clearest messaging. Which brings us to the next tip…
3. Ensure clear sales messaging
4. Include a blog and publish regular content
5. Be unique
There are millions of websites out there, many of which will be trying to sell a product just like you. The key for small businesses when it comes to web design is to stand out and be different. Make sure your brand is memorable, even after a first glance of your homepage, and you have a much better chance of securing quality leads and sales. While this can be quite an arduous task in such a competitive online world, a website design agency will have all the tools you need to ensure your website is one of a kind.
Schedule your free initial consultation
Ready to take on the challenge and design your dream website? Seek assistance from a website design agency in London and you can rest assured your pages will be driving traffic in no time. Contact The Brains today to find out more about our web design services.
If you would like some complimentary advice, request a FREE consultation today!