Local SEO Agency
Looking for a local SEO agency that will increase your online visibility, drive traffic to both your physical store and website whilst maximising your ROI?
Make sure your business stands out both online and on the street by harnessing the power of local SEO. Our award-winning SEO agency team has the expertise and experience to help your business connect with local customers, increase foot traffic, and drive sales in online and physical formats. Double down on your marketing efforts and strengthen your market share in-person and online with The Brains’ local SEO services.
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What is Local SEO and Why it Matters for Your Business
Local SEO is a digital marketing strategy that aims to increase the visibility of businesses in local search results. It involves optimising your website and online presence to target customers in specific geographic areas, typically close to you. Local SEO can include techniques like creating and optimising Google My Business listings, building local citations, and optimising your website’s on-page content for location-based keywords, e.g., “mobile dog groomer Brixton”.
Local SEO matters for your business because it can help you attract more local customers, increase foot traffic to your brick-and-mortar store, and drive more phone calls and online inquiries. With the rise of mobile search and voice assistants like Siri and Alexa, local SEO has become even more critical for businesses looking to succeed both online and in-store.
Request an SEO consultation
with one of our SEO digital marketing experts
If you’re looking to master the Google algorithm and gain more visibility across the internet and digital media platforms, our experts are on hand to help you reach your goals. Arrange a time to speak with our award-winning SEO specialists
- Actionable advice from industry leading experts
- Recommendations to help you grow faster
- Joined up thinking & multichannel options
- Definitive predictions based on clear strategies
Our Local SEO Process – How We Boost Your Online Presence
At The Brains, we specialise in local SEO and understand the importance of a strong local online presence. Our team of experts can help you optimise your website and online presence for local search, ensuring your business appears in front of potential customers when they’re searching for businesses like yours in their area. The main ways we do this include:
Keyword Research
We’ll help you find the most relevant and profitable keywords for your business, ensuring your website ranks higher on search engine results pages (SERPs) and attracts more local customers.
Google Business Profile Optimisation
Our experts will optimise your Google Business Profile, making it easier for local customers to find your business online, read reviews, and get in touch with you.
Local Link Building
Our outreach and digital PR team will help you build a strong and authoritative backlink profile, which will improve your website’s domain authority and visibility on local SERPs.
Local Content Creation
Our content team will create high-quality, optimised and engaging content that resonates with your target audience, establishes your brand as a local authority, and drives more traffic to your website and store.
Online Reputation Management
We’ll monitor and manage your online reputation, respond to customer reviews, and implement strategies to improve your online reputation and brand awareness in the local community.
Common Local SEO Challenges We Address
Local SEO can be challenging, particularly for businesses that operate in highly competitive markets. From managing listings and reviews to creating localised content, there are numerous challenges that businesses face when it comes to improving their local search rankings. In this article, we’ll discuss some common local SEO challenges that businesses encounter and how to effectively address them.
Inaccurate or inconsistent business information
Inconsistent or inaccurate business information can harm a business’s local SEO efforts, causing confusion among potential customers and negatively impacting credibility. Search engines also rely on consistent and accurate information to rank businesses in local search results. To avoid these issues, businesses can seek the help of a local SEO agency that can ensure their business information is accurate and consistent across all online platforms and directories, improving their local SEO efforts and credibility with potential customers.
Lack of localised content on the website
Websites with limited or no localised content may struggle with poor search visibility for local queries, as search engines prioritise websites that provide relevant local information. This can negatively impact a business’s local SEO efforts and make it more challenging to attract local customers. To avoid this issue, businesses can work with a local SEO agency to develop high-quality localised content that provides value to their target audience and improves their local search visibility.
Poor user experience on mobile devices
Providing a poor user experience on mobile devices can have a negative impact on local search rankings, as search engines give preference to websites that offer a seamless mobile experience. This can hurt a business’s local SEO efforts and make it harder to attract mobile users. To overcome this challenge, a local SEO agency can help businesses create mobile-friendly websites that provide an optimal user experience and improve their local search visibility.
Inadequate or inconsistent local link building
Lack of effective local link building can hinder a website’s authority and relevance in the eyes of search engines, making it challenging to rank for local queries. This can negatively impact a business’s local SEO efforts and make it harder to attract local customers. To address this challenge, businesses can work with a local SEO agency to develop a link building strategy that focuses on building authoritative local links and improving their website’s relevance and authority in local search results.
Increased competition in local market
Ranking in the local market can be challenging, but it’s not impossible. By creating high-quality, localised content and building authoritative local links, you can improve your website’s relevance and authority, making it easier to rank for specific local keywords and making you more competitive.
Poor online reputation management
Negative reviews and low ratings can harm a business’s brand reputation and customer trust, impacting their revenue and growth potential. Search engines consider the quality and quantity of online reviews when ranking businesses in local search results. This means that businesses with poor reviews or low ratings may rank lower in local search results, hurting their online visibility. It’s crucial for businesses to manage their online reputation actively by monitoring and responding to reviews and addressing customer complaints promptly. This can help build trust with potential customers and improve their local search rankings. A local SEO agency can assist businesses in managing their online reputation effectively.
Obtaining Local Citations and Mentions
Collaborating with other local businesses and websites can boost your website’s authority and relevance in local search rankings. This can be achieved by obtaining local citations and mentions from other credible local sources, which search engines consider important ranking factors. Working with a local SEO agency can help businesses build relationships with other local businesses and websites, resulting in increased visibility and improved credibility. As a result, businesses can drive more traffic to their website and enhance their local SEO efforts.
Visibility on Local Search Platforms
Limited visibility on local search platforms like Google Maps and Google My Business (GMB) can hinder a business’s online presence and impact their brand awareness and profitability. This is because potential customers may have difficulty finding them online, which can also negatively affect their local search rankings. Local businesses should ensure their business information is accurate and up-to-date on these platforms and actively manage their online presence. Working with a local SEO agency can help businesses improve their visibility and local search rankings, ultimately leading to more potential customers and revenue.
By putting your ideal customer at the heart of your SEO campaign strategy, you can generate serious demand for your services. What sets our SEO agency apart is that we dig deep into your data, identify your best opportunities for growth and apply those insights, for optimum results.
LARRY & JONATHAN
Co-Founders, The Brains agency
SEO case studies
Transforming clearBorder’s international trade visibility: A case study in SEO success
- Visibility across 420 keywords in the UK market
- Top 10 rankings for key terms like 'import export consultant' and 'trade consultancy services'
- Improved conversions on the homepage by over 42%
The SEO Strategy That Achieved a 65% Boost in Organic Conversions for UK Funding Specialists
- 65% increase in organic conversions
- 169% increase in keyword visibility
- 351% increase in organic traffic
Our web build Brains yield encouraging traffic increase for leading cloud-contact provider via a next-generation site
- Optimised CRO for boosted on-site conversions
- Sleek, future-proof design paired with optimised copy
- Best-in-class tech stack to ensure optimal performance
Fraser Hart boost revenue from high value jewellery products with next-level Brainy site refresh
- Dramatic rise in organic users
- Significant increases in conversions, ROI & ROAS
- Heightened levels of brand awareness
London film school gets sleek & Brainy new site for improved conversions, optimal SEO & unprecedented ROAS
- Dramatic rise in organic users
- Significant increases in conversions, ROI & ROAS
- Heightened levels of brand awareness
Ronald McDonald House Charities increase donations and improve user usability with comprehensive Brainy site refresh
- Impressive increase in organic users
- Significant boost in donations from funders
- Heightened levels of brand awareness
New medical tourism brand brought to life with a bespoke & conversion-driving site
- Impressive on-site conversion volume
- Extremely strong ROI & ROAS
- Powerful brand authority in the space
The Brains’ SEO strategy yields unbelievable 85% conversion increase in just 6 months for home setup service
- 53% rise in organic users
- 85% increase in organic conversions
- 74% uptick in keyword visibility
Brainy SEO strategies result in 165% web traffic growth for top London fertility clinic
- 165% YoY increase in organic traffic
- 1.8k additional top 100 keyword rankings
- 84% increase in size of backlink profile
Database startup experiences surge in downloads
- 30% increase in monthly downloads
- 110% increase in average site session duration
- Page 1 ranking in Google search results for over 50 core search terms
Funeral director reaches pole position on Google
- Achieved no.1 Google search results ranking for “funeral directors”
- Organic traffic up 130% in 1 year
Stage hire company boosts organic enquiries by improving SEO results
- no.1 Google search results ranking for “stage hire UK”
- up 200% Organic traffic
Search engine optimisation clients
We’re proud to partner with many leading B2B, healthcare, ecommerce & SaaS companies.
Here is a selection of businesses we’ve supported with their SEO and digital marketing efforts.
What our clients say about us
When our competitors started taking market share we wanted a more active marketing strategy. The Brains helped us find affordable and effective ways to generate leads. They got us a better return on investment and showed us clearly what our campaigns were doing. It’s nice to be able to see the results coming from these highly successful campaigns.
The Brains was exceptionally helpful with improving and tracking our web and app traffic. Their expertise with social media marketing has enabled us to set up efficient Facebook campaigns within different geographies and demographics, which are doing a very impressive job attracting and obtaining new users.
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Search engine optimisation at The Brains:
Our Local SEO Solutions – How We Help Your Business Stand Out
At The Brains, a leading local SEO agency, we understand the importance of standing out in a competitive local market. Our local SEO solutions are designed to help businesses improve their online visibility, attract more local customers, and ultimately increase their revenue. Our team of experts works closely with businesses to develop bespoke local SEO strategies that address their specific needs and goals. We offer a range of services, including localised content creation, accurate business listings, mobile optimisation, reputation management, and local link building. With our local SEO solutions, we can help your business stand out and succeed in your local market.
Digging into your data & defining the right approach
Every SEO client receives a full strategy review from our senior search engine optimisation consultants and strategists. We dig into your target audience insights, conduct extensive keyword research, and gather industry information and competitor data, during a series of consultative workshops. This helps us define the ideal approach to get you to the top of Google and improve your website authority, by tapping into highly-targeted audience data.
Setting an audience-first SEO strategy
We craft the perfect SEO strategy to convert your audiences, based on expertise, insights and detailed analysis. Your SEO strategy will be designed to deliver optimum ROI, and include:
- Powerful, persona-driven SEO content campaigns that attract & convert your ideal audiences
- Highly targeted digital PR plans, featuring influencer marketing, that boost awareness and generate traffic
- Expert conversion rate optimisation (CRO) and technical SEO optimisation of your website
Partnering with The Brains as your dedicated SEO agency gives you the reassurance that your campaigns won’t just drive traffic - they’ll drive sales and revenue too.
Maximising SEO campaign performance over time
With our leading SEO agency, you’ll be sure to see consistently unbeatable ROI. We continually tweak and optimise your SEO strategies to deliver even better results month after month, producing fresh content, building powerful links and digital PR campaigns, and ensuring your website performs perfectly.
As a full-service London SEO agency, we know how to raise your profile across channels, build up your following and add to your bottom line.
Quick tip: Bolting on a social media marketing package to complement your SEO package can help boost results even further.
Digging into your data & defining the right approach
Every SEO client receives a full strategy review from our senior search engine optimisation consultants and strategists. We dig into your target audience insights, conduct extensive keyword research, and gather industry information and competitor data, during a series of consultative workshops. This helps us define the ideal approach to get you to the top of Google and improve your website authority, by tapping into highly-targeted audience data.
Setting an audience-first SEO strategy
We craft the perfect SEO strategy to convert your audiences, based on expertise, insights and detailed analysis. Your SEO strategy will be designed to deliver optimum ROI, and include:
- Powerful, persona-driven SEO content campaigns that attract & convert your ideal audiences
- Highly targeted digital PR plans, featuring influencer marketing, that boost awareness and generate traffic
- Expert conversion rate optimisation (CRO) and technical SEO optimisation of your website
Partnering with The Brains as your dedicated SEO agency gives you the reassurance that your campaigns won’t just drive traffic - they’ll drive sales and revenue too.
Maximising SEO campaign performance over time
With our leading SEO agency, you’ll be sure to see consistently unbeatable ROI. We continually tweak and optimise your SEO strategies to deliver even better results month after month, producing fresh content, building powerful links and digital PR campaigns, and ensuring your website performs perfectly.
As a full-service London SEO agency, we know how to raise your profile across channels, build up your following and add to your bottom line.
Quick tip: Bolting on a social media marketing package to complement your SEO package can help boost results even further.
Ready to grow faster & boost ROI?
Let’s chat SEO:
SEO consultancy services
We provide SEO consultancy services to help you increase revenue, boost ROI and improve Google rankings. From consulting on existing SEO campaigns to training up internal SEO teams or supporting during a staffing change, our flexible SEO consultancy services can be adapted to suit your needs.
Call us to speak about your SEO consultancy goals: 0333 880 8097.
Brainy Marketing Academy:
Learn SEO with our Brainy SEO training guides
Learn SEO Basics with The Brains
How To Choose an SEO Agency
Intermediate SEO training: Learn intermediate SEO skills
Latest SEO blog posts
How SEO content marketing drives sales and revenue
Why Isn’t My Website Getting Traffic?
How Much Does a Digital Marketing Agency Cost?
SEO agency FAQs
Why is local SEO so important?
Local SEO is important because it helps your business to reach and engage with your local target audience, improve your online visibility, and increase your chances of getting more local customers and sales.
Why do I need to hire a local SEO company?
Hiring a local SEO company is important because they have the expertise and knowledge to help your business optimise its online presence for local search queries, which can be challenging to do on your own. A local SEO company can also provide you with a comprehensive and customised SEO strategy to improve your local rankings and visibility, whilst simultaneously using professional software and SEO tools, as well as PR connections, to strengthen your online presence and broaden your customer base overall.
An SEO agency can provide a comprehensive SEO strategy tailored to your business needs and goals, and can help you stay ahead of the competition. At The Brains, we have a range of experts and consultants who can interpret data and develop high-performing strategies that are guaranteed to get you the results you want – allowing you to focus on running your business and servicing your clients.
What makes The Brains different from other local SEO agencies?
The Brains stands out from other local SEO agencies because of our team of dedicated local SEO experts who have years of experience working with a variety of clients in different local markets. We also continuously train and develop our specialists to stay up-to-date with the latest algorithm changes and search engine updates, ensuring we provide our clients with the most effective and innovative local SEO strategies.
How long does it take to see results with Local SEO?
The timeline for seeing results with local SEO can depend on various factors, such as the level of competition in the local market and the specific keywords being targeted. In most cases, it can take several months before local businesses start seeing significant improvements in their local search rankings and traffic. However, with the right approach and consistent effort, businesses can achieve sustainable growth and long-term benefits from local SEO. Some local SEO tactics can show short-term increases in visibility and rankings in as little as six weeks, but it’s important to understand that local SEO is an ongoing process that requires continuous effort to maintain and improve results.
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Outreach & Digital PR
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Technical SEO
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