SaaS start-up builds their corporate client list
software demos set up with target organisations
Cost per lead of
Email marketing promised the most reasonable cost per lead. Over a period of 4 months we emailed 15,000+ individuals across Europe and the USA, all of whom were in decision-making positions within target orgnaisations. We divided the prospects by persona, creating unqiue content for each bucket. For example, HR Leads received content that stressed the positive employee feedback the software had recieved, whereas Heads of Ops were targeted with messaging that highlighted the commercial benefits.
We regularly analysed data from the campaign to finesse targeting, messaging and subject lines. Our work enabled the client to onboard a number of target clients including multinationals such as EY, HP & Philips