SaaS start-up builds their corporate client list
The Project
The client has developed software that helps large de-centralised organisations better engage their employees globally. As a start-up, the client had a modest marketing budget and limited capacity to follow-up with unqualified prospects. They were therefore looking for a way to generate high quality leads without breaking the bank.
Over
300
software demos set up with target organisations
Cost per lead of
£20
The Solution
1.
Email marketing promised the most reasonable cost per lead. Over a period of 4 months we emailed 15,000+ individuals across Europe and the USA, all of whom were in decision-making positions within target orgnaisations. We divided the prospects by persona, creating unqiue content for each bucket. For example, HR Leads received content that stressed the positive employee feedback the software had recieved, whereas Heads of Ops were targeted with messaging that highlighted the commercial benefits.
2.
We regularly analysed data from the campaign to finesse targeting, messaging and subject lines. Our work enabled the client to onboard a number of target clients including multinationals such as EY, HP & Philips
