Luxury sheet retailer experiences online sales boost
The Project
A new-to-market luxury sheet and bedding brand wanted to differentiate their product offering from that of other retailers by pushing their message of sustainability and comfort. The aim was to drive sales by positioning themselves as the environmentally friendly, luxury option and to promote this message across every potential customer touch point.
Results after 4 months of working with us
3.1x
return on marketing spend
247%
increase in online purchases in first 6 months
Featured
as an Indy Best Buy 2019
The Solution
1.
We used the Google search network to drive traffic to their website and then dynamically retargeted these same visitors a second time with a 10% discount.
2.
In parallel we built a display campaign to develop brand recognition. For bottom-funnel conversions, we ran a Google Shopping campaign targeted at the people who displayed the most buying intent, increasing conversion rates and reducing the chance of them being swayed by competitors at the last minute.
