Technical SEO services
The Brains is home to London’s finest technical SEO consultants. We analyse the inner workings of your website and recommend the right tweaks, fixes and improvements to boost visibility and increase rankings. Interested? Give us a call – we’re always happy to chat.
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“A website bogged down with technical errors will never achieve its true potential, no matter how exceptional the content.”
– Andy Cockayne, Technical SEO Lead, The Brains
People often say that ‘content is king’, but without a well thought out technical SEO strategy in place, your content stands little chance of reaching and converting target audiences. Luckily, with a technical SEO consultant from The Brains on your side, your website will soon be running like a well-oiled lead generation machine! Our approach to SEO strategy is founded on data insights, online buying psychology, creative content strategy and technical expertise. We look at your website’s performance holistically, identifying opportunities to improve the content, enhance your backlink profile and tinker with the mechanics to maximise your organic traffic and conversions.
The Brainy approach to technical SEO
- A Brainy collective of technical SEO consultants, under the expert guidance of Andy Cockayne
- A holistic approach that fuses technical SEO with content strategy, online buying psychology, data insights and ethical, highly effective link building
- Incredible attention to detail and exceptional expertise, for indepth technical SEO audits that get under the hood of your website at a granular level
- Best practice use of tools, techniques and technologies to ensure success for each client
- Regular reporting, strategy reviews and recommendations from our lead SEO experts
Book your complimentary technical SEO consultation
Ready to chat? We offer complimentary initial consultations to discuss how our technical SEO experts can help your business grow faster online.
Technical SEO consultancy from London’s leading performance agency
Technical SEO is often seen as the less glamorous side of SEO, but at The Brains, we don’t see it that way! We believe technical SEO to be one of the most exciting and creative elements of SEO – one that can make or break a campaign.
Our technical SEO experts have helped numerous clients improve their website optimisation to increase organic traffic, boost sales and achieve excellent ROI.
A holistic approach to technical SEO
At The Brains, we believe that the best SEO campaigns take a holistic view of your overall website health and performance, considering everything from technical set up to content, conversion rate optimisation opportunities and the health of your backlink profile. Our technical SEO experts collaborate with content strategists, data analysts and performance marketing experts to look under the hood of your website and identify opportunities for short, medium and long term growth. We look at a vast number of issues that could be affecting your search engine rankings and recommend how to optimise your website so that it is more appealing to users and bots alike.
Key technical SEO considerations that are part of every audit:
For search engine bots to find your web pages and rank them, your website needs to be structured correctly. By having a simple and easy to navigate website, you are streamlining the buyer’s journey, increasing sales.
Mobile and tablet optimisation
Optimising your website and tablet devices is crucial in this day and age for several reasons:
- Google looks to see if websites are mobile-friendly when it chooses its rankings.
- People spend more time on their phones than they do on their desktops.
- The majority of online shopping activity is completed on mobile devices.
The Brains can help you to build a mobile-friendly site or optimise your current one for mobiles, so that you can capitalise on the opportunity to attract and convert more website visitors via smartphones and tablets.
Believe it or not, slow loading speed is one of the main reasons why people click off web pages – just like in brick and mortar shops, online shoppers hate having to wait. Google bots also react badly to slow-loading pages, and a page load issue can cause you to lose visibility and rankings if it affects user experience.
We use various techniques to help boost page load time and minimise bounce rate, so that you can hold on to and convert your leads.
Often overlooked, URL structure can play a huge role in your search engine rankings, so you must get some expert advice if you’re unsure what you’re doing. At The Brains, we’ve helped many clients create simple and effective URL maps that Google bots can easily follow, while eliminating URL errors.
Benefits of hiring a technical SEO expert
Mastering technical SEO can be incredibly time-consuming. You most likely have your own business to run, so by hiring an expert, you’ll be saving yourself time, energy and, if you hire an ROI-driven agency like The Brains, marketing funds.
Our team of technical SEO experts have years of experience implementing proven strategies to increase our clients’ search engine rankings, boost web traffic and generate good quality organic leads.
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Technical SEO services FAQ
Why is technical SEO so important?
In order to maximise the organic performance of your website, you will need to ensure that your website is running correctly, with no glaring technical errors that impede its performance. While your on-page content communicates with prospective customers about your products or services, your website’s technical structure and health communicates to Google how reliable and trustworthy it is. That’s why it’s vital to optimise your website’s technical health as well as its content.
Having good technical SEO skills can make or break a business – even if your competitor cannot provide the same quality of service as you, if their website is better optimised for Google bots, you could lose out big time on visibility and see your potential customers go directly to the competition.
What makes The Brains different from other Technical SEO agencies?
At The Brains, we don’t’ underestimate the significance of technical SEO or underplay its part in driving conversions and sales for your website. We’re a data-driven, results-based agency that uses proven technical SEO strategies, analytics, creative content strategy and online buying psychology to boost the organic performance of your website.
There isn’t a magical way to get your website instantly ranking, or to convince Google to place your website on the front page without your putting in the hard work. That’s why you need an agency that knows how to communicate with Google bots to get your site ranking.
Can I do my own technical SEO?
There’s no reason you can’t learn about the fundamentals of SEO; in fact, we highly recommend you do, however, this is a specialist skill that requires years of training and experience to master.
If you’re running your own business, you probably don’t have time to be spending hours each week learning the ins-and-outs of technical SEO and getting under the hood of your website with a developer.
That’s where we come in – our experts will provide guidance, support, hands on implementation of technical SEO recommendations (where required) and ongoing strategic support.
Our clients often see up to 4xROI and a 50% reduction in advertising costs when running their integrated SEO campaigns with us; that’s why it’s beneficial to outsource your technical SEO to an agency like The Brains, with the tools, experience and knowledge to get you ranking!
Ready to talk technical SEO?
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