Digital Marketing News

Just when you thought there couldn’t possibly be any more original social media platform ideas left, BeReal comes along with its audacious aim to revive authenticity in social media. We know what you’re thinking; every other app is also pushing for authenticity, but...

Instagram is one of the biggest social media platforms in the world, and like everything else, it’s constantly changing and updating. Some of the updates are small and unnoticeable, but others, like the recent shift towards prioritising video content over static...

Ahrefs has long been one of the SEO giants, offering a wide array of optimisation and auditing services that help marketers construct new digital marketing strategies and rank above their competitors with the likes of Google; but now, it’s launched its own search...

Google Performance Max campaigns provide an easier way for marketers to advertise across the Google Network through just one campaign. When they were announced, it was like a gift from the digital marketing Gods, and now, there’s another gift for you to get excited...

Content writers rejoice - SurferSEO and Semrush have come together to form the alliance you’ve been dreaming of, and no, this is not a drill! The Surfer x Semrush integration is finally live and ready to integrate, but what exactly does this mean for your content...

Marketers the world over all have one thing in common: dreading Google updates, but the latest update to product structured data guidelines could actually work in your favour. The recent changes aim to make it clearer which product-related pages qualify as structured...

Since 2005, YouTube has enjoyed its reputation as the leading video content platform. It produced the first social media influencers and had a revenue exceeding $28.8 billion USD in 2021. For any business looking to create a social media video marketing strategy,...

Attention TikTok marketers! Measuring ad performance has just got a whole easier thanks to the recent introduction of the new Attribution Manager tool. Now, you can customise your attribution windows for a specific time period, giving you a better insight into how...

Twitter’s new Shopify integration is a bold step towards easy in-app commerce, but what does this mean for marketers? Possibly the most exciting collab since Professor X showed up in the Multiverse, Twitter’s partnership with Shopify will make purchasing from the...

Artificial intelligence (AI) and SEO may seem like a natural pairing to some, but others are sceptical about how much difference harnessing AI capabilities will make to their SEO campaigns. In the movies, AI is often depicted in the form of sentient humanoid robots....