Healthcare Marketing That Helps You Grow
The Brains is a full service healthcare marketing agency, here to help you grow. Let us take care of your digital marketing, while you take care of your clients.
0333 050 7328
London’s Brainiest Healthcare Marketing Agency
Full service digital marketing
for healthcare companies and clinics
The Brains has helped some of the UK’s most successful healthcare clinics and companies to grow faster, sustain their growth and exceed revenue goals. Our Brainy healthcare marketing experts tap into online buying psychology, audience insights and best practice to create exceptional campaigns that turn prospective patients into lifelong clients.
We will help you to:
By increasing patient bookings and lifetime client value
By improving ROAS (return on advertising spend)
By joining up marketing campaigns to optimise results
By automating campaigns to lessen the hassle of managing activity
By linking marketing activity to actual results – typically a source of huge frustration for healthcare companies!
Known for exceptional service
Trusted by top healthcare companies
Full service healthcare marketing solutions
Flexible healthcare marketing consultancy
Our healthcare marketing consultants are happy to offer flexible services, depending on your needs and budget.
We can provide adhoc healthcare marketing consultancy, run a company workshop on best practice or set up a single campaign – however you’d like us to partner with you, we can.
0333 050 7328
We specialise in…
Mental health marketing
Dental clinic marketing
Gym & leisure centre marketing
Medical spa marketing
Fitness studio marketing
Marketing for nursing homes
Marketing for beauty clinics
Medical device marketing
Start with a healthcare advertising budget you can afford, then grow your campaigns as the revenue grows.
We understand that healthcare marketing is an important but challenging investment when you’re growing a clinic or consultancy.
The Brains is happy to partner flexibly with you, at an investment level that feels comfortable, and then grow your campaigns as they bring in revenue and help your company to grow.
Healthcare Marketing Case Studies
increase of leads within 3 months
Meet our healthcare marketing specialists
The Brains is home to London’s best healthcare marketing specialists, with years of successful online advertising campaigns under their belts. We hand select the right specialists for your campaign, ensuring that every client is partnered with the best Brains for the job.
Co-Founder / Healthcare
Lead Generation Guru
Larry has helped over 400 companies with their digital strategy and has been working with healthcare companies for several years. He recently ranked #3 in B2B Marketing’s Global 30 under 30 and is a regular speaker on London’s marketing circuit. Larry loves all things lead generation and is passionate about giving healthcare companies and clinics the tools they need to see real results.
Co-Founder / Healthcare
Lead Generation Expert
Jonathan is obsessed with running #NoBS healthcare lead generation campaigns that deliver impressive ROI every time. Prior to co-founding The Brains, Jonathan worked with the likes of the NHS as well as PepsiCo and Kraft Foods, helping them to combine strategic thinking with quality marketing assets to ultimately generate brilliant results.
The Brainy approach to healthcare marketing
Growing your clinic (much) faster,
by zeroing in on what matters.
The Brains is London’s most trusted and talked about healthcare marketing agency. Over the course of many years, and many successful campaigns, we have perfected a Brainy approach to healthcare marketing that makes it easy for you to attract and convert prospective clients.
Our proven approach is based on an unbeatable combination of online buying psychology, data-driven content strategy and the latest marketing automation tools. We don’t do fluffy metrics or vague objectives – your dedicated content strategist and data analyst will carefully assess the options and formulate a campaign plan that is primed to reach, attract and convert your clients on the channels that they enjoy spending time using.
We zero in on what matters most to your target client base, by collaborating with your internal team and getting to grips with what makes your prospects tick, and what they most need from you.
Every Brains healthcare marketing campaign is run with the utmost efficiency and transparency. We stay communicative, accessible and in touch at every point of your campaign – carefully planning and executing your activity to maximise ROI and leverage opportunities to grow your client base. Learn more about The Brains, or request a free initial healthcare marketing consultation and begin your journey towards better ROI.
Our Brainy formula for healthcare marketing success
Our healthcare marketing campaigns are built on a brainy formula that delivers unlimited prospective clients, unparalleled growth, and impressive cost savings.
We blend data-driven content strategies with marketing automations and online buying psychology, to create compelling campaigns that attract, convert and retain clients for your practice or clinic.
Ready to speak with us about your healthcare marketing campaigns?
Healthcare Marketing FAQ
What is Specialist Healthcare Marketing?
Private practices and clinics require a specialist approach to attract, retain, and regain patients. It is important to understand the needs of your prospective patient base, what competition is like in your local area and which specific services will be of the highest value to your prospects. As part of our unique healthcare marketing campaign initiation process, we will run workshops to identify your target personas, their goals, motivations, needs, and barriers to becoming a patient with you. We will then create a marketing funnel with the right channels, messages and offers to reach and convert your prospective clients. It is due to our extensive experience in healthcare marketing that we are able to apply these techniques and maximise return on investment for you.
What Types of Healthcare Companies Do You Work With?
The Brains works with a wide variety of healthcare companies, generating incredible results thanks to our deep industry experience. Our client base includes:
- Private psychiatry clinics
- Dentistry Clinics
- Fitness and Wellness companies
- Private GP practices
- And a wide range of healthcare and pharmaceutical companies
What Is Healthcare Lead Generation?
The Brains is passionate about generating high-quality leads for healthcare companies. We devise strategies that allow you to reach “leads”, or prospective patients and clients, across a wide range of channels, including Google, Facebook, Instagram & Email – wherever your prospects are, we’ll find and target them in the way that will best generate returns for you.
How Does Healthcare Lead Generation Work?
The Brains has developed a brainy formula for guaranteed lead building success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:
- Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
- Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective
- Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
- Campaign build – we create the campaign, building out targeted ads, funnels and supporting content
- Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates
What Marketing Channels are Best for My Business?
The right marketing channels for your healthcare company will depend on your campaign goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising healthcare companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new patients for your practice, Google Advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, as does LinkedIn, and email marketing is an excellent way to increase retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.
How Does The Brains Save Me Money on My Marketing Activity?
By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many healthcare companies.
Get in touch
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