Healthcare Marketing

The Brains helps healthcare companies and private clinics to gain new patients, grow faster and lower marketing costs. We’re laser-focused on lead generation and know how to set up clever automated campaigns that deliver unlimited leads for your clinic, without you lifting a finger!

As Seen In

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London’s Specialist Healthcare Marketing Agency

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Results-Focused

We don’t believe in “fluffy” marketing, or vanity metrics. All of our campaigns are designed to bring in revenue.

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Data-Driven

We dig into your data and create content strategies based on actionable insights.

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Flexible Pricing

Our lead generation solutions scale to meet your needs and suit your budget.

Unlimited Leads

Our Formula for Success

Our healthcare marketing campaigns are built on a brainy formula that delivers unlimited leads, unparalleled growth, and impressive cost savings.

Our unique approach combines online buying psychology with digital advertising techniques, and the latest marketing automation tools that attract, convert and retain patients.

We Will Help You To:

  • Increase new bookings
  • Reduce marketing spend
  • Improve retention rates
  • Gain repeat bookings
  • Join up marketing channels and optimise results
  • Automate campaigns and save time
  • Link marketing spend to actual results…typically a source of frustration for healthcare businesses!
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Book Your FREE Healthcare
Marketing Consultation 

Ready to grow your clinic faster and generate unlimited leads? 
Speak with a Brain today about your growth goals and challenges.

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Specialists In Healthcare Marketing

We’ve helped many Private Medical Practices, Health & Wellness Clinics and Fitness Studios to grow even faster. Our clients include:

    • Dental Practices
    • Psychiatry Clinics
    • Elderly Care Providers
    • Private GP Surgerys
    • Fitness & Wellbeing Practices

    Recommended channels for Healthcare Businesses

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    Google Ads

    Google Ads are often the most effective way to generate quality leads. Whether you’re building your first campaign or looking to improve an existing account, we can help you use Google to quickly develop a reliable source of new enquiries.

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    Social Ads

    We use Facebook and Instagram marketing to grow your brand awareness and help you reach new audiences. We target people most likely to use your services and optimise all parts of the funnel to maximise your returns.

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    Email Marketing

    Many healthcare businesses miss out on significant revenue by failing to re-engage prospects. Email nurturing campaigns  help you to build better relationships, demonstrate credentials and market new services.

    Our Clients

    What Do Clients Say About Us?

    Amazing Results in Just 3 Months

    Our Healthcare Marketing Clients See Phenomenal Results Within Just 3 Months of Working With Us.

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      45%

      increase in
      lead volume

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      5x

      Return on
      Investment

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      85%

      appointment
      booking capacity
      reached by
      month 3

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      Up to

      50%

      reduction in
      marketing costs

      Marketing Services

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      Lead Generation

      We blend creative content strategy with marketing automation to generate leads.

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      Content Strategy

      We design engaging content campaigns that attract, convert, and retain clients.

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      Consultancy

      We consult with you on how to generate more leads, get more sales, and smash targets.

      Learn more

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      Online Advertising

      We create online advertising strategies that drive sales and leads via the right channels.

      Learn more

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      Marketing Automation

      We automate creative marketing campaigns that generate high-quality leads.  

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      Conversion Rate Optimisation (CRO)

      We optimize websites and sales funnels to increase conversions.

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      Healthcare Marketing FAQ

      What is Specialist Healthcare Marketing?

      Private practices and clinics require a specialist approach to attract, retain, and regain patients. It is important to understand the needs of your prospective patient base, what competition is like in your local area and which specific services will be of the highest value to your prospects. As part of our unique healthcare marketing campaign initiation process, we will run workshops to identify your target personas, their goals, motivations, needs, and barriers to becoming a patient with you. We will then create a marketing funnel with the right channels, messages and offers to reach and convert your prospective clients. It is due to our extensive experience in healthcare marketing that we are able to apply these techniques and maximise return on investment for you.

      What Types of Healthcare Companies Do You Work With?

      The Brains works with a wide variety of healthcare companies, generating incredible results thanks to our deep industry experience. Our client base includes:

      • Private psychiatry clinics 
      • Dentistry Clinics
      • Fitness and Wellness companies
      • Private GP practices
      • And a wide range of healthcare and pharmaceutical companies

      What Is Healthcare Lead Generation?

      The Brains is passionate about generating high-quality leads for healthcare companies. We devise strategies that allow you to reach “leads”, or prospective patients and clients, across a wide range of channels, including Google, Facebook, Instagram & Email  – wherever your prospects are, we’ll find and target them in the way that will best generate returns for you.

      How Does Healthcare Lead Generation Work?

      The Brains has developed a brainy formula for guaranteed lead building success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:

      1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
      2. Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective 
      3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
      4. Campaign build – we create the campaign, building out targeted ads, funnels and supporting content
      5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates

      What Marketing Channels are Best for My Business?

      The right marketing channels for your healthcare company will depend on your campaign goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising healthcare companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new patients for your practice, Google Advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, as does LinkedIn, and email marketing is an excellent way to increase retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.

      How Does The Brains Save Me Money on My Marketing Activity?

      By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many healthcare companies.

      Ready To Talk About Lead Generation 
      For Your Healthcare Business?