Healthcare marketing for
clinicsGPs and hospitals psychiatry clinics mental health experts

The Brains works with a wide variety of healthcare companies, generating incredible results thanks to our deep industry experience. Our client base includes:

• Private psychiatry clinics

• Dentistry Clinics

• Fitness and Wellness companies

• Private GP practices

• And a wide range of healthcare and pharmaceutical companies

The Brains is passionate about generating high-quality leads for healthcare companies. We devise strategies that allow you to reach “leads”, or prospective patients and clients, across a wide range of channels, including Google, Facebook, Instagram & Email – wherever your prospects are, we’ll find and target them in the way that will best generate returns for you.

The Brains has developed a brainy formula for guaranteed lead building success. This involves a multi-step process, followed by our highly-experienced data scientists, content strategists and marketing automation gurus:

1. Campaign goals are set – we agree on the campaign KPIs with you in advance, ensuring that clear goals for monthly lead volumes and cost per lead are set
2. Personas and targeting – we workshop your ideal client, define which personas to target and what messaging will be most effective
3. Content strategy and advertising approach – we recommend the channels, messaging and funnels that will best match your campaign ambitions, providing sample ad copy, suggested titles for supporting content and outlines for any articles being written
4. Campaign build – we create the campaign, building out targeted ads, funnels and supporting content
5. Test and enhance – we never stop assessing your campaigns for success, tweaking and enhancing the content and targeting to continually improve on CPL and lead volumes. Once the core channels are delivering a healthy ROI, we often add in supporting channels to build out the funnel, for example by adding email automation campaigns to increase retention rates

The right marketing channels for your healthcare company will depend on your campaign goals and objectives, as well as your budget for paid advertising activity and content creation. Our Brains are specialists in advising healthcare companies which funnels, messaging and channels will bring them the best success. For instance, if your main goal is to increase leads and gain new patients for your practice, Google Advertising is a great way to gain low hanging fruit and generate interest. Facebook works very well as a supplementary channel, as does LinkedIn, and email marketing is an excellent way to increase retention rates. A full channel-by-channel marketing strategy will be planned on your behalf by your dedicated Brains content strategist.

By being highly-targeted in our approach and focusing on the right messaging and channels, we are able to deliver a significant improvement in your CPL (cost per lead). We believe that marketing should always be accountable for driving revenue and that you should always be able to tie activity back to results – typically a source of significant frustration for many healthcare companies.