The Brains helped a leading Fertility Clinic increase their new patient enquiries by over 45%
The Project
The Fertility Clinic had been running a Google Search campaign for years without seeing the big returns they had been expecting. They asked The Brains to design a new approach to PPC to improve both lead volume and lead quality
Results after 6 months of working with us
125%
decrease of Cost per Lead
43%
increase in conversion rate
5.2x
Return on
Investment
We have experienced a surge in bookings since The Brains took over. We now need to hire more Dr’s!
Suvir
Managing Director
The Solution
1.
We completely rebuilt the ad account structure set by the previous agency and integrated the Clinic’s CRM data into Google Analytics, so they could finally tie their marketing spend to revenue. This enabled us to focus the budget on search terms that were proven to deliver high value leads.
2.
To increase conversion rates we built custom landing pages for each of their services, helping to personalise the Clinic’s service to potential patients. Once there was enough data in the account, we added automated scripts to run vast numbers of A/B tests that helped us to further optimise the campaign and drive down cost per lead.
3.
After 6 months, the Clinic was in a position to reinvest their profits into Facebook Ads. Whilst Google is great at ‘hoovering-up’ people who are searching for Fertility Services, Facebook is better at targeting by demographic data such as age, interests and income By ‘layering’ Facebook targeting on top of the Google Campaign were able to extend the marketing funnel, using Facebook to drive awareness and education amongst new audiences as to the benefits of using choosing the Clinic, whilst using Google to continue to drive ‘intent-based’ search volume to the Clinic’s booking page on the website.
Cost Per Lead
Conversion rate
