private psychiatry - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

The Project

brainy illustration light - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

Results after 8 months of working with us

Group 1110 - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

95%

clinic booked to capacity

Group 1109 - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

30%

 increase in retention rate

Group 1108 - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

55%

lower cost per lead

quote - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

Since taking on The Brains took over we have had a dramatic increase in leads. We now need to hire more staff

private psychiatry - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

Lynsey

Director

The Solution

1.

With our advice, the Practice chose to use Google Search as a means of placing ads in front of people actively searching for psychotherapy treatment and services. We set-up the Campaign to target highly stressed working professionals.

2.

To increase the likelihood of an enquiry, we built a number of custom landing pages, to provide a clear and concise overview of the practices’s offering, relevant trust signals and call to actions (phone number, contact form etc). Once submitted, a lead notification was sent directly to the Clinic for them to quickly follow-up with.This strategy quickly resulted in a sharp increase in their number of confirmed patient bookings.

3.

To help the Clinic cope with the increase in enquiry volumes, we integrated Zoho CRM into their existing patient management system, so there was an automated follow-up sequence for all new patient enquiries, thus increasing the likelihood of an enquiry becoming a booking.

Over time we built additional email messaging sequences, with helpful content personalised to patient’s needs. This enabled the Clinic to stay in touch with current, past and prospective patients at scale and led to a jump of over 30% in retention rates.

Cost Per Lead
50995238 0 2020 05 13 13h18 10 - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic
Group 783 - The Brains built an automated lead generation engine for London-Based Psychiatry Clinic

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