Are you fully clued-up about SEO? The world of Search Engine Optimisation is constantly changing, so we produce regular posts to keep you in the loop. These SEO blog posts from our marketing professionals will be sure to shed some light on not only SEO basics, but also some more advanced techniques that will help you stand out from your competitors.
15 minutes to read
Remember when early internet searches were purely text-based? Simpler times. Well, bigger wheels are in motion and things are set to change - in a significant way. We’re living in a brave new world, and with it comes a deeper, more visual, reality-enhancing internet....
10 minutes to read
It’s a tale as old as time - well, as old as business, anyway. The old ‘price vs value’ question. You require digital marketing services, and you’re prepared to part with some of your hard-earned cash to get the right stuff. There’s no such thing as a free lunch, of...
14 minutes to read
How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...
15 minutes to read
Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...
10 minutes to read
If you’re focussed on driving your business forward and searching for the best pathway to success, digital marketing is a road you should aim to take. True, there are others you could go down; some are winding, some are scenic, but one sticks out as the straightest,...
15 minutes to read
The sandy shores of the internet are awash with purportedly-miraculous SEO tools, each one vying for your attention. Digital marketing agencies invest millions in acquiring state-of-the-art SEO facilities; though many options exist for free! But how do you separate...
10 minutes to read
When it comes to Google search, page one is the promised land, and digital marketers everywhere strive to get their website into one of those coveted high-ranking positions. In SEO terms, domain authority is a key ingredient to boosting search engine performance.You...
10 minutes to read
Take a walk down any high street and you’ll soon come across the old standards of the advertising industry; billboards, posters, window displays and sandwich boards, to name a few. But in our digital world that’s not where the bulk of marketing is happening. Things...
10 minutes to read
In the digital marketing world, increasing numbers of advertisers are turning to PPC (pay-per-click) ads as a means of getting supercharged traffic streams to their site. At its core, PPC represents a marketing model where advertisers pay a publisher, for example...
10 minutes to read
Looking around online, you can't help but notice: there are digital marketing agencies everywhere. While they will likely vary significantly in terms of approach, culture and key specialty, each digital agency will make similar claims: to be able to help you utilise...
