Remember when early internet searches were purely text-based? Simpler times. Well, bigger wheels are in motion and things are set to change - in a significant way. We’re living in a brave new world, and with it comes a deeper, more visual, reality-enhancing internet....
PPC articles
PPC at The Brains can help get your business off the ground and flying high among top competitors. With our selection of PPC advertising blogs, you can get the information you need to make a start on your campaign, master the craft of Google Ads production and learn to monitor your progress and track key performance metrics. See below or get in touch to learn more.
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How Much Does a Digital Marketing Agency Cost?
It’s a tale as old as time - well, as old as business, anyway. The old ‘price vs value’ question. You require digital marketing services, and you’re prepared to part with some of your hard-earned cash to get the right stuff. There’s no such thing as a free lunch, of...
How Hard is Digital Marketing in Practice?
How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...
How Long Should a Blog Post Be?
Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...
Why Should I Hire a Digital Marketing Agency?
If you’re focussed on driving your business forward and searching for the best pathway to success, digital marketing is a road you should aim to take. True, there are others you could go down; some are winding, some are scenic, but one sticks out as the straightest,...
The Best Free SEO Tools – 42 Incredible Resources
The sandy shores of the internet are awash with purportedly-miraculous SEO tools, each one vying for your attention. Digital marketing agencies invest millions in acquiring state-of-the-art SEO facilities; though many options exist for free! But how do you separate...
How to Increase Domain Authority and Get to Page One of Google
When it comes to Google search, page one is the promised land, and digital marketers everywhere strive to get their website into one of those coveted high-ranking positions. In SEO terms, domain authority is a key ingredient to boosting search engine performance.You...
10 Benefits of Hiring a Digital Marketing Agency
Take a walk down any high street and you’ll soon come across the old standards of the advertising industry; billboards, posters, window displays and sandwich boards, to name a few. But in our digital world that’s not where the bulk of marketing is happening. Things...
What is a PPC Landing Page? How Should They be Optimised?
In the digital marketing world, increasing numbers of advertisers are turning to PPC (pay-per-click) ads as a means of getting supercharged traffic streams to their site. At its core, PPC represents a marketing model where advertisers pay a publisher, for example...
What Does a Digital Marketing Agency Do?
Looking around online, you can't help but notice: there are digital marketing agencies everywhere. While they will likely vary significantly in terms of approach, culture and key specialty, each digital agency will make similar claims: to be able to help you utilise...