B2B marketing articles

The Brains marketing agency is home to some real B2B marketing nerds! Browse these blog posts to get clued up on some of the most recent trending topics in B2B marketing, from content creation to buying psychology. Get advice from our experts in B2B marketing, and be sure to check out our long-form Guides if you’d like to delve further into a specific topic.

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How Hard is Digital Marketing in Practice?

How Hard is Digital Marketing in Practice?

How hard is digital marketing? Well… it depends. Let’s start by asking an entirely different question: how hard is cooking? Clearly, that’s not an easy one to answer - or at least, there are a lot of different ways you could answer it. True, cooking requires some very...

How Much Does a Digital Marketing Agency Cost?

How Much Does a Digital Marketing Agency Cost?

It’s a tale as old as time - well, as old as business, anyway. The old ‘price vs value’ question. You require digital marketing services, and you’re prepared to part with some of your hard-earned cash to get the right stuff. There’s no such thing as a free lunch, of...

How Long Should a Blog Post Be?

How Long Should a Blog Post Be?

Read that title and you probably imagine some misty-eyed marketing guru gazing into the sky, and in a faraway voice saying: “as long as it needs to be.” OK, how long’s a piece of string, and all that. Point taken. But with attention spans shrinking and countless new...

Why Should I Hire a Digital Marketing Agency?

Why Should I Hire a Digital Marketing Agency?

If you’re focussed on driving your business forward and searching for the best pathway to success, digital marketing is a road you should aim to take. True, there are others you could go down; some are winding, some are scenic, but one sticks out as the straightest,...

The Best Free SEO Tools – 42 Incredible Resources

The Best Free SEO Tools – 42 Incredible Resources

The sandy shores of the internet are awash with purportedly-miraculous SEO tools, each one vying for your attention. Digital marketing agencies invest millions in acquiring state-of-the-art SEO facilities; though many options exist for free! But how do you separate...

10 Benefits of Hiring a Digital Marketing Agency

10 Benefits of Hiring a Digital Marketing Agency

Take a walk down any high street and you’ll soon come across the old standards of the advertising industry; billboards, posters, window displays and sandwich boards, to name a few. But in our digital world that’s not where the bulk of marketing is happening. Things...

What Does a Digital Marketing Agency Do?

What Does a Digital Marketing Agency Do?

Looking around online, you can't help but notice: there are digital marketing agencies everywhere. While they will likely vary significantly in terms of approach, culture and key specialty, each digital agency will make similar claims: to be able to help you utilise...

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