The Brains is your one-stop destination for all the latest digital marketing news, including updates on industry trends, tools, predictions and stats.
Never miss important digital marketing news: Sign up for our monthly Brainy Marketing Bulletin.
10 minutes to read
It’s a tale as old as time; when things get tough, the marketing department structure is the first to get shaken up. There are usually two main reasons behind this: marketing departments require a good chunk of the overall company budget, and other departments tend...
10 minutes to read
Most businesses with a digital marketing platform know about SEO, but few know about the advantages of implementing a local SEO strategy. It’s natural to want to reach as many people as possible and increase brand awareness on a grand scale, which is often why the...
10 minutes to read
Getting new customers is all well and good, but improving customer loyalty is fast becoming a core KPI for a lot of businesses. The internet is highly competitive which means there’s probably a thousand other businesses just like yours out there. You might win the...
10 minutes to read
There’s tons of advice out there on how you can optimise general PPC campaigns, but there are certain times of the year where seasonal PPC comes into play. Seasonal PPC is different from traditional PPC in the sense that it doesn’t play by exactly the same rules, but...
10 minutes to read
We’re now in the biggest online shopping quarter of the year, so it’s time to leverage the power of seasonal SEO in order to take advantage of the influx of customers looking to spend their money. Black Friday commences on Friday 25 November 2022, with Cyber Monday...
10 minutes to read
It’s that time of the year again when Google starts to announce notable changes to its algorithms, and the Google Search On conference on 28 September revealed some pretty big mobile SEO services updates and modifications to mobile search that you need to be aware of....
10 minutes to read
Google held its Search On conference on 28 September and unveiled a host of new PPC shopping services that will change the way users shop and businesses advertise. On the whole, the changes laid out aim to give more opportunities for personalisation from a user...
10 minutes to read
If you’re a marketer, you likely read Google Analytics (GA) data like it’s the morning paper, but do you know how to use Google Analytics to inform your marketing strategy? Perhaps not, and you’re not alone. There’s so much data on GA that it can be hard to know...
10 minutes to read
Did you know it’s been 20 years since pay per click (PPC) advertising was first rolled out by Google? In recent years it has gone on to become one of the most effective digital marketing tools in every marketer’s arsenal, but writing good ad copy is something that is...
10 minutes to read
Almost everything you see online has been carefully selected to be shown to you. From the ads you see on news articles to the promoted tweets that get shown in your feed from people you don’t follow, barely anything you see online is an accident. Meta, or more...