Digital Marketing News

Every year marketers ponder how to build an SEO strategy that is relevant for the year ahead and still focussed around core business goals. For us, it’s not just a case of coming back to the office in January and brushing the dust off our laptops - it’s about...

You probably have social media strategies for Facebook, Instagram, Twitter, and LinkedIn, but do you have a Pinterest marketing strategy? Perhaps not, and that’s where you could be missing out. Marketed as the ‘world’s catalogue of ideas’, Pinterest was founded in...

There are some significant marketing changes afoot in 2023 relating to third-party cookies, data collection, and Google Analytics 4, leading many to wonder: what is the future of SEO, and how will the changes due to be implemented next year affect digital marketing...

There are lots of easy-to-fall-into SEO traps, but knowing how to avoid common marketing mistakes is the key to retaining your rankings and keeping your website ahead of the curve. So, what are the mistakes that could be holding your rankings back, and how can you fix...

Marketing is one part creative and one part data, and that’s why we take great pride in gathering the most significant digital marketing strategy statistics and relaying them to you so you can take note and base important decisions off them. As the time approaches for...

The new year is nearly here which means it’s time to look at scoping out a new keyword ranking strategy and a wider SEO plan for 2023. We saw a lot of important changes to Google’s algorithm and ranking signals in 2022, including the Helpful Content Update, mobile...

Marketing has always been a competitive industry and trends frequently come and go, but the impact of influencer marketing on consumers' attitudes is something that few marketers saw coming, and is one of those trends that appears to be here to stay. Rather...

Christmas is almost here, which means it’s time to start thinking about your Christmas marketing campaigns. This is an incredibly lucrative time of the year for the majority of B2C eCommerce businesses, but your success largely depends on your seasonal marketing...

Every business that employs the use of a marketing agency has one shared goal: to boost revenue and ROI, and this means there’s often a toss-up between organic vs paid search when determining contracts and the best use of budget. Any agency worth its salt will tell...

You can have the most incredible organic content and the best PPC ad sets Google has ever seen, but if you haven’t consulted your technical SEO checklist and tackled the problems on there, you simply won’t rank. The last thing you want is for your carefully crafted...