The Brains is your one-stop destination for all the latest digital marketing news, including updates on industry trends, tools, predictions and stats.
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10 minutes to read
No one particularly enjoys compiling a digital marketing strategy report, and yet, it is one of the most crucial aspects of the job. Without it, you’ll struggle to know what went well in the year just gone and where your focus should be in the year coming up. You also...
10 minutes to read
Landing page optimisation should be at the helm of your content and SEO strategies, because this is how you ultimately convert visitors into prospective clients. Not only are optimised pages a key driver of traffic and SERPs rankings, but they are also the deciding...
10 minutes to read
Leveraging SEO outreach to improve search visibility and organic traffic has always been an important component of digital marketing, but it’s a tactic that - over time - has started to be neglected. With so much focus on mobile search optimisation, site speed,...
10 minutes to read
Keyword mapping is an integral part of all SEO services and content marketing, and yet so few people understand the term or know how to go about it. If you have an effective keyword mapping strategy in place and back it up with high quality, helpful content, your...
10 minutes to read
Knowing how to improve PPC campaigns is essential to creating winning ads that convert and provide a healthy return on investment (ROI). Many marketers fall into the trap of assuming that a poorly performing ad should be scrapped entirely, but this isn’t the case....
10 minutes to read
Every year marketers ponder how to build an SEO strategy that is relevant for the year ahead and still focussed around core business goals. For us, it’s not just a case of coming back to the office in January and brushing the dust off our laptops - it’s about...
10 minutes to read
You probably have social media strategies for Facebook, Instagram, Twitter, and LinkedIn, but do you have a Pinterest marketing strategy? Perhaps not, and that’s where you could be missing out. Marketed as the ‘world’s catalogue of ideas’, Pinterest was founded in...
10 minutes to read
There are some significant marketing changes afoot in 2023 relating to third-party cookies, data collection, and Google Analytics 4, leading many to wonder: what is the future of SEO, and how will the changes due to be implemented next year affect digital marketing...
10 minutes to read
There are lots of easy-to-fall-into SEO traps, but knowing how to avoid common marketing mistakes is the key to retaining your rankings and keeping your website ahead of the curve. So, what are the mistakes that could be holding your rankings back, and how can you fix...
10 minutes to read
Marketing is one part creative and one part data, and that’s why we take great pride in gathering the most significant digital marketing strategy statistics and relaying them to you so you can take note and base important decisions off them. As the time approaches for...