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SEO KPIs for 2023: Predicted Trends

SEO KPIs for 2023: Predicted Trends

10 minutes to read

A new year is brewing, which means it’s time to review your SEO KPIs (key performance indicators). KPIs are the fundamentals of how to determine whether your marketing efforts are successful, but like a lot of things in marketing, they’re susceptible to trends and...

Marketing Dos and Don’ts Over the Christmas Period

Marketing Dos and Don’ts Over the Christmas Period

10 minutes to read

The festive season is one of the most creative advertising periods and allows marketers more freedom than usual to express their imaginative flair; but that doesn’t mean the standard marketing dos and don’ts don’t apply. Like all times of the year, the Christmas...

Re-starting Marketing After Christmas: What to Look at First

Re-starting Marketing After Christmas: What to Look at First

10 minutes to read

When it comes to launching a marketing strategy after Christmas, it’s natural that you might feel a bit overwhelmed and unsure as to where to begin. After the buzz of the festive season and the lull of the holiday off from work, understanding where best to direct your...

How to Make an End of Year Digital Marketing Report

How to Make an End of Year Digital Marketing Report

10 minutes to read

No one particularly enjoys compiling a digital marketing strategy report, and yet, it is one of the most crucial aspects of the job. Without it, you’ll struggle to know what went well in the year just gone and where your focus should be in the year coming up. You also...

How to Create SEO Landing Pages That Convert Leads

How to Create SEO Landing Pages That Convert Leads

10 minutes to read

Landing page optimisation should be at the helm of your content and SEO strategies, because this is how you ultimately convert visitors into prospective clients. Not only are optimised pages a key driver of traffic and SERPs rankings, but they are also the deciding...

SEO Outreach – Still Important in 2023?

SEO Outreach – Still Important in 2023?

10 minutes to read

Leveraging SEO outreach to improve search visibility and organic traffic has always been an important component of digital marketing, but it’s a tactic that - over time - has started to be neglected. With so much focus on mobile search optimisation, site speed,...

What is Keyword Mapping and How Does it Help SEO?

What is Keyword Mapping and How Does it Help SEO?

10 minutes to read

Keyword mapping is an integral part of all SEO services and content marketing, and yet so few people understand the term or know how to go about it. If you have an effective keyword mapping strategy in place and back it up with high quality, helpful content, your...

4 Ways to Improve PPC Campaign Performance and Engagement

4 Ways to Improve PPC Campaign Performance and Engagement

10 minutes to read

Knowing how to improve PPC campaigns is essential to creating winning ads that convert and provide a healthy return on investment (ROI). Many marketers fall into the trap of assuming that a poorly performing ad should be scrapped entirely, but this isn’t the case....

Creating a 2023 SEO Strategy: Where to Start

Creating a 2023 SEO Strategy: Where to Start

10 minutes to read

Every year marketers ponder how to build an SEO strategy that is relevant for the year ahead and still focussed around core business goals. For us, it’s not just a case of coming back to the office in January and brushing the dust off our laptops - it’s about...

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