Digital Marketing News & Insights
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Twitter’s new Shopify integration is a bold step towards easy in-app commerce, but what does this mean for marketers? Possibly the most exciting collab since Professor X showed up in the Multiverse, Twitter’s partnership with Shopify will make purchasing from the...
Artificial intelligence (AI) and SEO may seem like a natural pairing to some, but others are sceptical about how much difference harnessing AI capabilities will make to their SEO campaigns. In the movies, AI is often depicted in the form of sentient humanoid robots....
Calling all data nerds! Google Analytics 4 (GA4) has officially landed and is ready for integration, rendering the existing Universal Analytics (UA) obsolete in T-minus 12 months. But what is Google Analytics 4? Find out why GA4 is the natural successor to Universal...
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