Digital Marketing News & Insights

Google My Business, or Google Business Profile as it’s now known, is an online listing that appears on Google and gives you a good amount of leverage on how you rank on search results and how effective your local SEO is. It’s a well-known tool within the marketing and...

A new year is brewing, which means it’s time to review your SEO KPIs (key performance indicators). KPIs are the fundamentals of how to determine whether your marketing efforts are successful, but like a lot of things in marketing, they’re susceptible to trends and...

The festive season is one of the most creative advertising periods and allows marketers more freedom than usual to express their imaginative flair; but that doesn’t mean the standard marketing dos and don’ts don’t apply. Like all times of the year, the Christmas...