Digital Marketing News & Insights
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SurferSEO x Semrush Integration: How Can This Level Up Optimised Content Writing?

Content writers rejoice - SurferSEO and Semrush have come together to form the alliance you’ve been dreaming of, and no, this is not a drill! The Surfer x Semrush integration is finally live and ready to integrate, but what exactly does this mean for your content...

Google Updates Product Structured Data Guidance: What This Means for Technical SEO

Marketers the world over all have one thing in common: dreading Google updates, but the latest update to product structured data guidelines could actually work in your favour. The recent changes aim to make it clearer which product-related pages qualify as structured...

YouTube Shorts Vs TikTok: How Competition Will Impact Video Marketing Strategies?

Since 2005, YouTube has enjoyed its reputation as the leading video content platform. It produced the first social media influencers and had a revenue exceeding $28.8 billion USD in 2021. For any business looking to create a social media video marketing strategy,...
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