Digital Marketing News

ChatGPT has become the topic of conversation everywhere. Whether you’re at work, doing the school run, or scrolling on Twitter, you’re almost guaranteed to hear the phrase ‘ChatGPT’ at least once a day. Some people are applauding the software, calling it a miraculous...

Google My Business, or Google Business Profile as it’s now known, is an online listing that appears on Google and gives you a good amount of leverage on how you rank on search results and how effective your local SEO is. It’s a well-known tool within the marketing and...

A new year is brewing, which means it’s time to review your SEO KPIs (key performance indicators). KPIs are the fundamentals of how to determine whether your marketing efforts are successful, but like a lot of things in marketing, they’re susceptible to trends and...

The festive season is one of the most creative advertising periods and allows marketers more freedom than usual to express their imaginative flair; but that doesn’t mean the standard marketing dos and don’ts don’t apply. Like all times of the year, the Christmas...

When it comes to launching a marketing strategy after Christmas, it’s natural that you might feel a bit overwhelmed and unsure as to where to begin. After the buzz of the festive season and the lull of the holiday off from work, understanding where best to direct your...

No one particularly enjoys compiling a digital marketing strategy report, and yet, it is one of the most crucial aspects of the job. Without it, you’ll struggle to know what went well in the year just gone and where your focus should be in the year coming up. You also...

Landing page optimisation should be at the helm of your content and SEO strategies, because this is how you ultimately convert visitors into prospective clients. Not only are optimised pages a key driver of traffic and SERPs rankings, but they are also the deciding...

Leveraging SEO outreach to improve search visibility and organic traffic has always been an important component of digital marketing, but it’s a tactic that - over time - has started to be neglected. With so much focus on mobile search optimisation, site speed,...

Keyword mapping is an integral part of all SEO services and content marketing, and yet so few people understand the term or know how to go about it. If you have an effective keyword mapping strategy in place and back it up with high quality, helpful content, your...

Knowing how to improve PPC campaigns is essential to creating winning ads that convert and provide a healthy return on investment (ROI). Many marketers fall into the trap of assuming that a poorly performing ad should be scrapped entirely, but this isn’t the case....