Google Shopping ads services

Google Shopping ads provide better-qualified leads, because you’re able to put a lot of information about your product and pricing within the ad. This means users are able to get a better idea of whether this product is what they’re looking for before clicking through.
On top of this, Google Shopping is powered by attributes, rather than keywords, so you can be certain that your product is appearing on only the most relevant searches.

Shopping ads use Google Merchant Centre product feed data to decide when and where to show your ads. Retailers upload their product feed to the Merchant Centre, including all of the details about your stock, which is then used as the ads which are served. Google selects the most relevant products and ads to show based on these details; so the size, colour, type of item and so on. Users are then able to click on these ads and will be taken directly to the retailer’s online store.

The biggest difference is that Google PPC ads rely on keywords and text, while Google Shopping ads rely on the products themselves and your imagery to get the best possible return. Google Shopping ads showcase images of your product along with specific product information like name, price and reviews. On the other hand, Google PPC ads feature headlines and descriptions designed to entice users into click through.

The best way to get a strong ROI from Google Shopping is by using quality data to fuel your campaigns. This isn’t just in terms of your first-party customer data – although this will certainly help your ROI – but also in terms of the product data you include. The more information you can provide directly through the Merchant Centre, and the higher the quality of things like your product titles and images, the higher the likelihood of a conversion. On top of this, you’ll also want to be layering in relevant targeting to make sure you’re only appearing in front of those who are most interested in your product.

To make your Google Shopping ads successful, you want to make sure you’re including as much information about your product as you can. This means including all attributes that are relevant, such as colour, material, size and so on. Adding this information makes sure Google is showing you when you’re relevant to what a user is searching for.

To help get the conversion, you want to be writing descriptive headlines and descriptions to draw in your customers, and using clear, effective imagery to showcase what your product looks like. The more information you can give before a user has to click on your ad, the better the quality of the lead that you get when someone chooses to click through. They already know that your product suits their needs.

In terms of a multichannel strategy, Google Shopping works particularly well with other PPC channels, such as Amazon ads, Bing, and Google Search ads. In fact, a strategy that incorporates both Google Shopping and Google Search gives you more of a chance of appearing for your relevant search terms. With a robust SEO strategy, you’re able to increase your chance of appearing – and taking up more space in the search results – even further.

As a data-driven Google Shopping ads agency, we can guarantee that we won’t waste any of your budget on strategies that we don’t believe will deliver incredible results. Our teams have had years of experience in the industry and have worked on many Google Shopping ads campaigns, so we’ll be able to assist no matter where you want to focus your efforts.

If you want to know more about how The Brains can help develop your next Google Shopping ads campaign to help boost revenue and increase ROI, speak to one of our experts today.