Global logistics business sees widespread adoption of new App
The Project
The client lauched a new app that enables people living in Nigeria, Kenya, Ghana and other African countries to purchase directly from US retailers through their secure online platform and receive deliveries locally. They were looking to quickly acquire new users for their Android & iOS apps, targeting frequent shoppers with above-average incomes.
Results after 6 months of working with us
60%
lower CPA in less than 6 months
3 to 14
countries across Africa
7x
return on advertising spend
The Solution
1.
The first step was to set up advanced tracking so we could record data on all the actions users took across both apps and the client’s website. We set up unique campaigns on Facebook and Instagram for each country, targeting specific demographics (e.g. digital natives in the 20-40 age bracket, with high incomes) within population hubs. Our powerful ecommerce funnel consisted of acquisition campaigns focused on delivering app downloads and registrations, followed up with highly segmented retargeting ads.
2.
It was important to serve tailored content to users based on where they were in the journey, for example, someone who had just downloaded the app was targeted with content encouraging them to make their first purchase, frequent users were fed offers, whilst lapsed customers were reminded of the app’s unique proposition. Specific budget was allocated to users with the highest customer lifetime values as they were most likely to make further repeat purchases.
3.
The campaigns were so successful that the client was able to roll out the app to 14 countries within 6 months.
