Digital Marketing News & Insights
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TikTok introduces new ‘Attribution Manager’ to improve ad performance tracking
10 minutes to read
Attention TikTok marketers! Measuring ad performance has just got a whole easier thanks to the recent introduction of the new Attribution Manager tool. Now, you can customise your attribution windows for a specific time period, giving you a better insight into how...
How Twitter’s New Shopify Integration Will Impact Social Commerce Strategy
10 minutes to read
Twitter’s new Shopify integration is a bold step towards easy in-app commerce, but what does this mean for marketers? Possibly the most exciting collab since Professor X showed up in the Multiverse, Twitter’s partnership with Shopify will make purchasing from the...
AI & SEO: Can Artificial Intelligence Help Boost Website Rankings?
10 minutes to read
Artificial intelligence (AI) and SEO may seem like a natural pairing to some, but others are sceptical about how much difference harnessing AI capabilities will make to their SEO campaigns. In the movies, AI is often depicted in the form of sentient humanoid robots....
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