Digital Marketing News & Insights

Google held its Search On conference on 28 September and unveiled a host of new PPC shopping services that will change the way users shop and businesses advertise. On the whole, the changes laid out aim to give more opportunities for personalisation from a user...

If you’re a marketer, you likely read Google Analytics (GA) data like it’s the morning paper, but do you know how to use Google Analytics to inform your marketing strategy? Perhaps not, and you’re not alone. There’s so much data on GA that it can be hard to know...

Did you know it’s been 20 years since pay per click (PPC) advertising was first rolled out by Google? In recent years it has gone on to become one of the most effective digital marketing tools in every marketer’s arsenal, but writing good ad copy is something that is...