Digital Marketing News & Insights

It’s a tale as old as time; when things get tough, the marketing department structure is the first to get shaken up. There are usually two main reasons behind this: marketing departments require a good chunk of the overall company budget, and other departments tend...

Most businesses with a digital marketing platform know about SEO, but few know about the advantages of implementing a local SEO strategy. It’s natural to want to reach as many people as possible and increase brand awareness on a grand scale, which is often why the...

Getting new customers is all well and good, but improving customer loyalty is fast becoming a core KPI for a lot of businesses. The internet is highly competitive which means there’s probably a thousand other businesses just like yours out there. You might win the...