Digital Marketing News & Insights

Pay per click (PPC) is a core marketing strategy employed by an increasing number of eCommerce businesses, with PPC KPIs (key performance indicators) sitting atop the list of priorities to review regularly. PPC KPIs, just like any other type of KPI, allow you to set...

Deep learning, also known as machine learning or artificial intelligence (AI), has undergone a massive reputational shift in recent years. Once the stuff of nightmares and Hollywood horror films, it is now an incredibly useful tool that we rely on in our everyday...

Organic rankings are incredibly important to websites and businesses looking to take the lion’s share of user traffic, but this pursuit of prestige sometimes leads to underhand tactics being employed by competitors in the way of negative SEO. The equivalent of a...