Digital Marketing News

Google Ads are an integral facet of millions of businesses’ digital marketing campaigns. When done correctly, you stand to make a lot of money through your return on ad spend (ROAS), with lots of companies generating a good portion of their profits through pay per...

Marketing can be split into two types: organic and paid. There are both benefits of organic marketing and benefits of paid marketing, with the best marketing strategies carefully blending the two in perfect balance and harmony. Unfortunately, a lot of businesses have...

In today's digital world, simply promoting your brand, product or service is not enough. Having a hulk digital marketing and advertising strategy with data marketing integrated will increase your chances of reaching your target audience.It’s safe to say that almost...

The internet is ever-evolving, with the web that we now use a far cry from its original form - and it’s still progressing, with Web3 now taking hold. Web3, also Web 3.0, is the next generation of the internet that promises to offer further technological advances that...

In the battle against low-quality content, Google has announced the launch of its Helpful Content Update, which is set to prioritise human-focussed content and penalise content written specifically to rank well in SERPs. It’s a sitewide update which means every page...

Pay per click (PPC) is a core marketing strategy employed by an increasing number of eCommerce businesses, with PPC KPIs (key performance indicators) sitting atop the list of priorities to review regularly. PPC KPIs, just like any other type of KPI, allow you to set...

Deep learning, also known as machine learning or artificial intelligence (AI), has undergone a massive reputational shift in recent years. Once the stuff of nightmares and Hollywood horror films, it is now an incredibly useful tool that we rely on in our everyday...

Organic rankings are incredibly important to websites and businesses looking to take the lion’s share of user traffic, but this pursuit of prestige sometimes leads to underhand tactics being employed by competitors in the way of negative SEO. The equivalent of a...

When it comes to SEO, taxonomy best practices aren’t the most glamorous or riveting, but they’re fundamental to ensuring your website retains its authority and relevance as it grows. Without a good site architecture and internal linking strategy, you could find that...

Google is increasing its use of Schema and rewarding websites that implement it by giving them featured snippets in the coveted top spot at the top of search results, so if you’re one of those marketers who has been wondering ‘does Schema help SEO?’, there’s your...