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The Power of Return on Talent: Maximising Your Investment

The Power of Return on Talent: Maximising Your Investment

In 2023, with the rise of AI on top of growing cost concerns, organisations are recognising that their most valuable asset is their talent. Therefore, investing in human capital, also known as Return on Talent (ROT), has become crucial for staying competitive and...

Does ChatGPT Belong on Your Marketing Team?

Does ChatGPT Belong on Your Marketing Team?

ChatGPT has become the topic of conversation everywhere. Whether you’re at work, doing the school run, or scrolling on Twitter, you’re almost guaranteed to hear the phrase ‘ChatGPT’ at least once a day. Some people are applauding the software, calling it a miraculous...

Google My Business and SEO: Everything You Need to Know

Google My Business and SEO: Everything You Need to Know

Google My Business, or Google Business Profile as it’s now known, is an online listing that appears on Google and gives you a good amount of leverage on how you rank on search results and how effective your local SEO is. It’s a well-known tool within the marketing and...

SEO KPIs for 2023: Predicted Trends

SEO KPIs for 2023: Predicted Trends

A new year is brewing, which means it’s time to review your SEO KPIs (key performance indicators). KPIs are the fundamentals of how to determine whether your marketing efforts are successful, but like a lot of things in marketing, they’re susceptible to trends and...

Marketing Dos and Don’ts Over the Christmas Period

Marketing Dos and Don’ts Over the Christmas Period

The festive season is one of the most creative advertising periods and allows marketers more freedom than usual to express their imaginative flair; but that doesn’t mean the standard marketing dos and don’ts don’t apply. Like all times of the year, the Christmas...

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