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10 minutes to read
Let’s cut right to the chase: investing in marketing team training is not just an option – it's a necessity. In today's fast-paced and ever-evolving digital landscape, the importance of nurturing a highly skilled and collaborative marketing team cannot be...
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In 2023, with the rise of AI on top of growing cost concerns, organisations are recognising that their most valuable asset is their talent. Therefore, investing in human capital, also known as Return on Talent (ROT), has become crucial for staying competitive and...
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As a small business owner, you know the importance of reaching your target audience on an all-encompassing scale. But did you know that optimising your online presence for local search can bring more visibility, web traffic, and sales?In today's digital landscape,...
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These days, search engine optimisation (SEO) is crucial for businesses looking to improve their visibility on Google search results. In this detailed guide, an SEO professional with 10+ years experience shares valuable insights and strategies to help you succeed in...
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It’s only the first month of the year but already, change is afoot in the social sphere. Both Twitter and Instagram have already announced a myriad of updates to their platforms due to take hold later this month and into February, but what exactly is in...
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ChatGPT has become the topic of conversation everywhere. Whether you’re at work, doing the school run, or scrolling on Twitter, you’re almost guaranteed to hear the phrase ‘ChatGPT’ at least once a day. Some people are applauding the software, calling it a miraculous...
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Google My Business, or Google Business Profile as it’s now known, is an online listing that appears on Google and gives you a good amount of leverage on how you rank on search results and how effective your local SEO is. It’s a well-known tool within the marketing and...
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A new year is brewing, which means it’s time to review your SEO KPIs (key performance indicators). KPIs are the fundamentals of how to determine whether your marketing efforts are successful, but like a lot of things in marketing, they’re susceptible to trends and...
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The festive season is one of the most creative advertising periods and allows marketers more freedom than usual to express their imaginative flair; but that doesn’t mean the standard marketing dos and don’ts don’t apply. Like all times of the year, the Christmas...
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When it comes to launching a marketing strategy after Christmas, it’s natural that you might feel a bit overwhelmed and unsure as to where to begin. After the buzz of the festive season and the lull of the holiday off from work, understanding where best to direct your...