The Brains is your one-stop destination for all the latest digital marketing news, including updates on industry trends, tools, predictions and stats.
Never miss important digital marketing news: Sign up for our monthly Brainy Marketing Bulletin.
10 minutes to read Ahrefs has long been one of the SEO giants, offering a wide array of optimisation and auditing services that help marketers construct new digital marketing strategies and rank above their competitors with the likes of Google; but now, it’s launched its own search...
10 minutes to read Google Performance Max campaigns provide an easier way for marketers to advertise across the Google Network through just one campaign. When they were announced, it was like a gift from the digital marketing Gods, and now, there’s another gift for you to get excited...
13 minutes to read Content writers rejoice - SurferSEO and Semrush have come together to form the alliance you’ve been dreaming of, and no, this is not a drill! The Surfer x Semrush integration is finally live and ready to integrate, but what exactly does this mean for your content...
12 minutes to read Marketers the world over all have one thing in common: dreading Google updates, but the latest update to product structured data guidelines could actually work in your favour. The recent changes aim to make it clearer which product-related pages qualify as structured...
10 minutes to read Since 2005, YouTube has enjoyed its reputation as the leading video content platform. It produced the first social media influencers and had a revenue exceeding $28.8 billion USD in 2021. For any business looking to create a social media video marketing strategy,...
10 minutes to read Attention TikTok marketers! Measuring ad performance has just got a whole easier thanks to the recent introduction of the new Attribution Manager tool. Now, you can customise your attribution windows for a specific time period, giving you a better insight into how...
10 minutes to read Twitter’s new Shopify integration is a bold step towards easy in-app commerce, but what does this mean for marketers? Possibly the most exciting collab since Professor X showed up in the Multiverse, Twitter’s partnership with Shopify will make purchasing from the...
10 minutes to read Artificial intelligence (AI) and SEO may seem like a natural pairing to some, but others are sceptical about how much difference harnessing AI capabilities will make to their SEO campaigns. In the movies, AI is often depicted in the form of sentient humanoid robots....
10 minutes to read Calling all data nerds! Google Analytics 4 (GA4) has officially landed and is ready for integration, rendering the existing Universal Analytics (UA) obsolete in T-minus 12 months. But what is Google Analytics 4? Find out why GA4 is the natural successor to Universal...
10 minutes to read With the way we advertise products and services online constantly evolving, it's vital that all marketers keep up with the PPC trends that are dominating the industry - or risk being overtaken by their savvy competitors. From paid search to paid social, there are a...