A Brainy Social Media Marketing Agency
Social Media Advertising Services allow you to target specific people on specific attributes such as:
– Demographics: We can target specific ages, locations, income levels, and much more.
– Email Lists: Send your email list to us and we can run custom ads to your email database. If you have the emails of previous leads or customers, say hello to repeat sales and new referrals.
– Website Visitors: Add retargeting pixels to your website and advertise to recent website visitors. Only 1-2% of visitors convert on their first visit. We’ll use retargeting to increase your rate of conversions.
Our team of creatives and brains work together to help achieve measurable value from social media advertising.
Let us prove an ROI over a four month pilot
Unlike a typical Social Media Marketing Agency, we don’t want to get you locked into a 12 month contract with high fees. We think it’s right that we prove to you the high returns possible with our social media marketing services before scaling up your advertising spend. During the four month pilot we test all aspects of the campaign.
We run social media advertising campaigns every day. We have experience and proven data on best-practices regarding copy, headlines, and keywords. We understand A/B split testing, conversion optimization, and retargeting. Don’t spend your time trying to figure this out. You have a business to run.
Our first step is to understand your aims and the kinds of prospects you wish to target. From there we take a deep-dive into the data, analysing your industry and competitors to look for opportunities for growth. We identify the social media channels that will give the greatest return on investment and set out a roadmap and KPIs.
Social media platforms have began unlocking digital’s full potential by collecting big data, which allows us to target your customers at the most granular level. For example, we can target CFOs for Financial Services agencies based in E14 or 30 year old newly-wed females, who live in Oxford, like organic food and enjoy running.
We will break your target audience into profiles and create adverts & content specifically targeting each demographic. We treat Ad content like a science. For example, images must evoke the correct emotion and copy must contain the right combination of ‘power’ words, trust signals, keywords and so-called ‘barrier-breaking’ points.
We take a ‘test and learn’ approach to all our Campaigns, meaning we iterate continuously until we achieve an outstanding ROI. We adjust things like targeting & ad copy and run multiple versions of each ad with micro-variations. Every click or action is tracked through our advanced analytics set-up to ensure we always move towards the most efficient method of reaching your goals.
We feel that an effective social media management agency should not only schedule weekly update calls to discuss campaign progress, we should also tailor our reporting to each specific Client. Typically our weekly reports will include: Action points, Account data such as spend, conversions and engagement, Commentary on performance, Suggested improvements.
Your feedback is very important to us and helps us ensure the campaign is delivering real returns not just impressive stats!
Ultra – Targeting
The best bit about advertising on social media is the scope for demographic targeting. On Facebook you can target an ad to males aged 18 in West Bromwich who like crowd surfing and culinary art. On LinkedIn you can target CEOs, Managing Directors or Owners of medium sized retailers based in New York.