The Brains’ PPC strategy drives post-COVID success for Balkans specialist travel company
From short breaks to beach holidays, skiing and snowboarding to cruises, Balkan Holidays are the experts when it comes to holidays in Bulgaria, Croatia, Montenegro and more. However, following the dramatic reduction in travel after COVID-19 restrictions, Balkans Holidays needed a new strategy to revitalise their audience and make up for lost time (and revenue). Enter: The Brains, with a powerful new PPC strategy.
PPC expert at The Brains
- Balkan Holidays knew that, historically, Google Ads had been a very effective channel and wanted to reactivate the campaigns that were paused due to COVID-19 travel restrictions.
- We revitalised their old campaigns; implementing a broad programme of optimisations and launching new campaigns and campaign types.
- As tensions rose between Ukraine and Russia, we continued to improve the account through consistent optimisations in order to improve conversions through the summer season.
Across their summer PPC campaigns, our client has seen…
An average CPA
uptick in keyword visibility
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