High end tea room scales up online orders
decrease in cost per sale after 3 months
return on marketing spend
Our solution was to run a Facebook & Instagram campaign aimed at engaging both L’eto’s existing community and more importantly, new potential customers. We analysed their existing clientele and used metrics such as age, gender, income, interests & purchasing behaviour to create new audiences to market to with similar characteristics.
Once the primary audiences were established we layered the campaign further by targeting people located near individual cafés with local offers and promotions. Our work has enabled the cafe to upsell to existing customers and make a brand new audience aware of their unique cakes.